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Social Media #6 - Friends Help Friends, Keep Friends
Part 6 in social media tutorials
BUILDING VIRTUAL RELATIONSHIPS
A new survey of over 3000 workers, commissioned by BT Business, reveals that poorly managed communication may put customer and client relationships at risk. Better use of technology coupled with a clearer understanding of people’s varying personality types may be the key to winning customers and ensuring clear, effective communications within an organisation.
Sales Tip – Top 3 Ways Salespeople Can Underscore Serving Their Prospects!
One of the biggest problems salespeople have is not understanding who the selling ultimately helps: win, win, win sound familiar? There are long and short ways to underscore your prospect and with that, increase your sales.
Customer Loyalty
Customer Loyalty is a buzzword these days, but it is of critical importance to retailers. In a down economy it is crucial to take care of your existing customers because they demonstrate the best ROI on marketing efforts, and will help lead your sales out of a downtrun.
Leveraging Retail Technology
Retailers need to continue to invest in enabling technologies, even in an economic downturn, to enhance efficiencies, productivity, and customer experience.
Lead Generation = Dollar Creation
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation.

Other customer marketing Related Articles

100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas; use it to help better understand customer needs and ways to satisfy those needs.
Marketing 102
You've crafted your marketing message (customer benefit, customer trust, and customer emotional connection). What now?
Understanding Customer Relations Management (2)
Not long ago, companies with efficient facilities and greater resources were able to satisfy customer needs with standardized products, reaping advantages through productivity gains and lower costs. Mass marketing and mass production were successful as long as customers were satisfied with standardized products. As more firms entered the market, mass marketing techniques, where the goal was to sell what manufacturing produced, started to lose effectiveness. Target marketing, or segmentation, shifted a company's focus to adjusting products and marketing efforts to fit customer requirements. Changing customer needs and preferences require firms to define smaller and smaller segments.

360-Degree View Promises Delivery
Do all the external-facing departments in your company see the world through your customer’s eyes? All customer touch points, including marketing, sales, customer service, technical support and accounts receivables, should be integrated with each other. No matter who your customers connect with in your company, their experience must be consistent, clear and coordinated, an integrated “360-degree” view of your customer, ensuring that promise and delivery are in sync. Three elements of a company propel its business: marketing, sales and customer service. Most companies know, theoretically, that these three elements need to work together effectively to produce steady sales, revenue growth and happy customers.

Customer Centricity: Where Are We Now?
This article addresses the need for companies to look at all of their customer touchpoints to ensure that the message the customer is receiving from your company is consistent across all marketing and sales channels. This is a critical area that every company needs to examine to ensure customer satisfaction.
Make BIG profits using little words
Little words can help you increase your sales and profits. Because of increasing marketing and selling costs you must find ways to maximize the impact of each and every contact you and your marketing materials have with your prospects. You must make sure you have a very high impact that creates the perception of value to the customer. You must: •Attract the prospect's attention •Get the customer to purchase your products / services •Get the customer to use more of your products / services
Results Rule! Use Tracking and Measurement in Your Marketing
Ask yourself two questions before spending your marketing budget: 1. What does it cost to get a new customer? 2. What will I pay to get a new customer? The following article will help you track and measure the results of your Marketing dollars spent.
CRM - an intelligent investment
Customer Relationship Management (CRM) is a process that makes you understand more about customer’s needs and behavior in order to develop strong relationships with them. Customer Relationship Management helps bringing together huge amounts of information about customers, sales and marketing, responsiveness, and market trends for better understanding of customer’s requirements.

Bad Sales and Marketing
Bad sales and marketing means talking about yourself, your product or your service instead of your customer! If your sales and marketing does not speak to your customer about them, you may be missing the boat.
The 3 Step Sales Process: Feature, Function, Benefit
Learn how to streamline your sales process and create a winning sales presentation. This 3 step sales process will not only help you to close the sale you are working on, it will ensure that you are selling the right product to the right customer. Making the right sale promotes customer satisfaction which is key to customer retention, and attracting new clients through customer based referrals. A “feature, function, benefit” focus results in a happy customer. A happy customer will provide you more advertising, marketing and promotion than money can buy, resulting in increasing your sales and generating a constant revenue stream.
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