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customer perspective Tagged Articles



What Is a Strategy Map & Why Do I Need One?
Review of Strategy Maps and how they enhance the strategic planning and execution process. Strategy Maps are the foundation for Balanced Scorecards.

Using Balanced Scorecard
This tells how to use a Balanced Scorecard as a Performance measurement tool

Other customer perspective Related Articles

Super Bowl Ads Super Marketing or Super Waste of $
it was fun to watch the advertisements. I watched the ads not from a football fan or TV viewer’s perspective, but from a marketing perspective. My goal was to figure out if each ad was a super ad or a super waste of money.

How will Web 3.0 affect online customers experience?
Member Question: To clarify the topic I would like to understand the following: -Which is the impact you think that Web 3.0 will have on online users when making transactions? and also -How and if the 'semantic web' will change customer behaviours? In other words: What is the future of the eCommerce in a Web 3.0 perspective? Michele, Senior Content Manager, Reading, United Kingdom

Do You Put Your Customers First?
Customer centricity - being customer centric - seems to be one of the buzz words again in business circles. Being truly customer centric means looking at your business from your customers' perspective. But what does it mean & is it worth it?

Is New+Improved Better?
You’ve probably been taught that the phrase “new and improved” are strong words to place in your marketing copy. People are supposedly always looking for an edge, so getting the newest thing will help them better. From the customer’s perspective however, does newer = better?

Customer Service STILL Sucks!
Despite decades of focus and attention many businesses today still do not appreciate the absolute need to conduct business from their customers' perspective. Ego and pride stands between a strong, unbreakable customer base and a weak connection easily broken by an attentive competitor.

Consultative Needs Based Selling Approach
Looking at your business from a sales perspective and most importantly understanding your business from a client perspective, is one of the most important first steps in sales. Most people hate being sold to but love the feeling of buying; so the clearer you can explain how your business helps and "what is in it for them" the easier it makes prospective customers to make a buying decision. The consultative/problem solver approach qualifies and listens to the customer and helps them to buy what they need. The consultative approach focuses on the needs of the customer and how you improve or benefit them in some way.

All I needed was a lamp...
Customer service can be like the weather – it’s something we all talk about but we feel like we can’t do anything about it. A recent experience has given me some new insights which have changed my perspective.

Stress and Perspective
Then something seemed to whisper in my ear. This lady was having a stressful day. From her perspective, with what she had planned to do today, this was an interuption. It was unnecessary and stress-producing. From her perspective this was huge. I decided rather than think bad thoughts of her that I would pray for God to comfort her and turn her day for good.

Part 1: Behind Every Customer Complaint, a Silver Lining
Customer complaints are a fact of business life. It doesn’t matter whether you have 15 or 1,500 employees, whether you operate strictly online or with a brick-and-mortar presence, or whether your primary customers are Millennials or Baby Boomers. Ultimately, it doesn’t even matter how well-crafted your products or services are. Each customer has a different perspective and varying needs, meaning that complaints are inevitable in any industry.

Which Brother Are You?
What is your perspective on life? Do you want to receive the riches, or do you want to be able to give it to others? Your perspective may have a lot to do with your success.

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