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customer profitability Tagged Articles



How To Get Customers for Life For The Success Of Your Direct Sales & Direct Selling Business!
Direct sales, party plan and home parties the business of acquiring and keeping a customer. If your direct selling business successfully creates and keeps customers in a cost-effective way, you the home party consultant will profit while continuing to survive and thrive.
The Evolution of Customer Analytics Marketing in the Gaming Industry Continued
My first article provided an introduction to the evolution of analytics in the Gaming Industry. Casinos operaing at or above stage three are experiencing real competitive advantage. This article describes stages three thru five in detail.
Why customer lifetime value is the most important measurement in your business
When I ask, all the people that I meet in business, if they know their top 10 customers, most proudly announce that they do. Then, when I then ask who their top 10 most profitable customers are, it is normally a very different look. Do you know? And why would you care? This article explores the importance of knowing the lifetime value of your customers and how to calculate it. This way, you can spot trends as they happen, and make the most from them.

Sales force productivity: Eight Practices to Ensure Your Sales Success
We have never needed to improve sales productivity more than we do in this dreadful economy. For decades, businesses have embraced productivity and cost controls in operational functions like manufacturing and distribution; programs like Total Quality Management (TQM), Six Sigma and LEAN are thriving all over the map. Except in the sales department. We suggest that sales organizations can benefit dramatically from adopting some basic principles of productivity management, simple business techniques that lower costs, improve customer profitability and retention, and reduce sales-person turnover. This article explores the eight key practices that contribute to productivity. If the practice is in place in your usiness, it will contribute to productivity. But if it is not, it will actually inhibit productivity and drive up costs.
How Many of Your Customers Are Profitable?
The provision of value should be a two way street. If providing value to your customers is essential for long-term prosperity, then so is accurately measuring the value you receive in return. This article explains how to calculate the profitability of one’s customers, and offers some thoughts on how to treat the profitable and unprofitable.

The Myths & Realities of Customer Relationship Management CRM
The goal of our discussion here is to differentiate between the myths and realities regarding CRM and to remove some of the mystery around these types of solutions and their benefit to your organization. By M. Danny Estrada, MBA CRM Practice Manager, Net@Work

Understanding Customer Relations Management (2)
Not long ago, companies with efficient facilities and greater resources were able to satisfy customer needs with standardized products, reaping advantages through productivity gains and lower costs. Mass marketing and mass production were successful as long as customers were satisfied with standardized products. As more firms entered the market, mass marketing techniques, where the goal was to sell what manufacturing produced, started to lose effectiveness. Target marketing, or segmentation, shifted a company's focus to adjusting products and marketing efforts to fit customer requirements. Changing customer needs and preferences require firms to define smaller and smaller segments.

Other customer profitability Related Articles

ARE YOU CREATING RAVING FANS?
Customer service is a key opportunity for most businesses in today’s marketplace to add and keep more customers as well as increase the bottom-line. Unfortunately, today’s customers have been forced to accept poor customer service as many companies have cut back on customer care in order to compete on price and profitability. This decision is hurting top and bottom-line results.

The Discipline of Profitability
Profitability is no accident! In fact, profitability starts with a mindset. It also requires written plans, budgets, and talented management and employee teams to execute the plan. Without the mindset and the determination to be profitable, most companies will not achieve maximum profitability. I refer to this mindset and the action it inspires, the discipline of profitability.
Leadership and Keeping Your Customers
This article presents a brief real situation, case study which illustrates the critical importance leadership plays in customer retention, employee retention, customer loyalty and profitability.

Profit at Any Cost?
Has the economy pushed us so far, the need for profitability grown so strong, that we are willing to sacrifice customer focus? Are we willing to ignore customer safety to avoid a deeper exploration of our business practice that might impact revenues, or force the recall of an unsafe product?

The Two Most Effective Ways to Increase Employee Productivity, Customer Loyalty & Profitability
Wouldn’t it be great if you, as a leader, could wave a magic wand and initiate two simple tools that would almost guarantee an increase in employee productivity, customer loyalty and company profitability? Impossible, you say! After all, those increases require exhaustive planning, numerous employee training and business development initiatives, and a dogged determination to cut costs. In some cases, they even requires massive company reorganization – and everything takes lots of time and with no guarantee of success. Well, all that may be true. But consider another truth: By improving just two things --employee engagement and inclusion --you can immediately increase employee productivity, customer loyalty and profitability and it doesn’t take a long, drawn out program to pull it off. Let me explain . . .
The Double-Win: Six Factors For Achieving Sustained Growth in the Top-line and Profitability
Achieving and then sustaining top-line growth requires sound strategy and a lot of hard work. Quarter-over-quarter revenue growth is strong evidence of an organization with a well-conceived strategy that has achieved operational excellence in areas like new customer acquisition, existing customer retention and innovation in product/service value creation. But what about achieving sustained profitability when growing the top line? That can be more challenging. This article explores six important factors needed for positioning your organization for the double-win of sustained growth and profitability.
Monetize Lost Productivity
By definition, productivity is a measure of output from a production process, per unit of input or more simply yielding results, benefits or profits. Productivity is distinct from profitability. Profitability is the net difference between revenues and expenses. However, every little improvement to productivity has a direct impact on your profitability.
Customer Service Training versus Customer Focus Training: What a Leader Needs to Know
This article explains the difference between Customer Service and Customer Focus training and shows you which of these two will have the greatest impact on sustainable service performance and profitability.
Customer Satisfaction is a Reflection of Employee Satisfaction
For most organizations, the goal of improving customer service levels is an article of faith. And so it should be, because there's an overwhelming body of research to show that building customer loyalty has a major impact on profitability. In fact, according to one study – based on 46,000 business-to-business surveys – a "totally satisfied" customer contributes 2.6 times as much revenue as a "somewhat satisfied" customer.
How You Can Benefit from Small Business CRM Software Program
Every small business that wants to increase their profitability should pay particular attention to strengthening their customer relations management (CRM). One effective way to ensure profitability is to make the right choice when it comes to small business CRM software program. What the CRM Software Can Do
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