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customer prospects Tagged Articles
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Business Opportunity - Why The Right Domain Name?
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| All business opportunities require domain names as a vital component for the branding their business opportunity. A unique domain name helps to establish a strong identity in the virtual world.
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Sales Tip - Top 3 Ways Introverts Can Sell Expertise to Stand Out and Above
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| Introverts can have the upper edge in a sales career as an expert when they understand the enormity of their strength as eternal learner in a sales career. |
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Sales Tip – Sell Yourself as the Expert to Stand Out and Above
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| Salespeople who tend toward an introvert preference thrive on research. What and why is a research strength important in selling? |
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Strategic Planning for Contractors and Developers in Difficult Times
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| Advice to construction and development businesses: Prepare a strategic business plan showing a 30% or more decrease in revenue. Preparing this version will force you to conserve cash by cutting all the fat and some bone from your operations. |
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How Aikido Can Save Your Business Marketing
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| Aikido is a Japanese martial art based on “blending with your opponents energy”. As I learned during my 12+ years of training on the mat, victory over others is a matter of physical and mental training. In business, you need to win over your customer prospects and stand out from your competition. |
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Other customer prospects Related Articles
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USE REVERSE REFERRALS
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| Often you have highly-coveted prospects that you would love to soften up before contacting. Comb your customer base and ask them if they know the prospects, and if if they could help you. |
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When Customers Understand the True Meaning of CRM
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| I preach this point. I wrote a book on it. I train people about it. I give workshops on it. I even beg people to do it. But no matter how hard I try, if a business owner doesn’t understand what Customer Relationship Management (CRM) is all about, then I am just wasting my breath. CRM is not about technology. It’s about a company’s culture and how that culture focuses on their customers. Needless to say that when I have a customer who gets this, I just love them. It makes it all worthwhile. And it does wonders for their clients and prospects too, which of course is what CRM is really all about. |
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Turn incoming calls into sales & profits
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| The top sales performing businesses understand how very important the telephone is as a selling tool.
They understand:
1. Customers and prospects telephone the business because they have a need, problem or want.
2. Many times the telephone conversation determines whether the prospect becomes a customer or whether the customer remains a customer of the business.
3. The person answering the telephone is a very important provider of customer service for the organization.
4. The person answering the telephone has a great opportunity to gain customers and obtain sales.
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Make BIG profits using little words
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| Little words can help you increase your sales and profits.
Because of increasing marketing and selling costs you must find ways to maximize the impact of each and every contact you and your marketing materials have with your prospects. You must make sure you have a very high impact that creates the perception of value to the customer. You must:
•Attract the prospect's attention
•Get the customer to purchase your products / services
•Get the customer to use more of your products / services |
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The "Customer Experience" versus "Customer Satisfaction"
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| Customer Satisfaction was the mantra of the 90's. You had to insure your customer was completely satisfied to guarantee repeat business. Compensation was tied to it, additional franchises, factory bonuses, and incentives. The world revolved around "Customer Satisfaction". Eventually the process mutated into a web of deceit, manipulation and fraud. Customers were coerced into returning their surveys with only a completely satisfied score. There were bribes of free products or services if you personally brought the survey in. But these surveys only measured prospects who bought, not the majority of your prospects who DID NOT. I believe you can learn more from this silent majority. |
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The Customer Hidden Inside
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| There’s a customer hidden inside each of your prospects. Are you able to find them? Salespeople got spoiled during the super-heated market of just a few years ago. The demand exceeded the supply, money was cheap and readily available, and there were more prospects than we were physically capable of handling. This was particularly true of Realtors and Car salesmen. |
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Do Your Prospects Have a "Crush" on You?
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| Do Your Prospects Have A "Crush" On You?
Here's the deal lady.
When sales are sluggish it can be very easy to drop your "customer filter" and start taking any old business that knocks on the door. Sometimes those prospects want to pay you far less than you're worth - and sometimes those prospects are just not the right fit (but you're tempted to take the biz anyway).
Because this can very dangerous to your profit margins, time, energy and possible frustration levels - let me give you a Sales Diva warning. |
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Do you obey the 5 commandments of customer communication?
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| Every time you interact with your customers or prospects, is a chance to enhance the image of your company, and thus be more profitable. In a world, where technology seems to be driving business process, it is vital that you start with the basics. This article describes the 5 core principles behind customer interaction. Make it easy for customers and prospects to contact you, using whatever method suits THEM. |
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Put ONLY Your Best on the Front Lines Driving Sales
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| Good enough isn't good enough anymore! Your customer acquisition efforts need to be driven by the BEST! When the economic winds were blowing harder, even our turkeys could fly! The wind has died down and has changed directions. Having only TOP representation in the field with your prospects, customers, and clients is a MUST DO for any company looking to stem the tides of customer exodus and margin erosion. When is the last time you looked for a superstar?
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Defining Your Small Business Marketing Niche
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| Have you ever heard the saying "If everyone is your customer, no one is your customer"? Many small business owners are afraid to create a niche for their business thinking that they will end up turning away prospects or that they will cut themselves off from potential customers. |
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