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customer relations management Tagged Articles



What is CRM and should you invest in it?
With business getting tougher this year, investing a little time and money into improving your CRM systems could pay huge dividends.

Other customer relations management Related Articles

Importance of Public Relations and Crisis Management Planning to Your Business
Are public relations and crisis management planning important to your business? The answer is simple and direct. Public relations and crisis management planning are not only important to your business, they are both CRUCIAL to your business, regardless of your type of business. A general public relations program is important to your business to: complement advertising; provide research capabilities for marketing efforts; provide capabilities for special events to increase company & industry visibility; monitor governmental organizations; to communicate the state-of-the-industry to the public, including views on legislation, regulations, economic conditions, and other factors and events impacting your business; and to communicate with past and existing clients.
Customer relationship management (CRM) in medium-sized enterprises.
Customer Relationship Management (CRM) is the active set-up and preservation of long-term profitable customer relations by interaction with the customer. The interaction is made by use of suitable technologies, value increasing business processes and content employees.
Managing a Consulting Firm for Growth and Profit
Review -- While this review covers public relations agencies, they are no different from any other management/marketing consulting firms. Managing a Public Relations Firm for Growth and Profit – A.C. Croft; Best Business Books, 10 Alice Street, Binghampton, NY 13904; 607-722-5857; www.haworthpress.com; ISBN 978-0-7890-2865-5; 290 pages.
Management Lessons from a Car Wash Guy
If you’re serious about strengthening customer loyalty, consider this management lesson I learned from an odd source - a car wash attendant. It’s an easy customer service concept that may change the course of your business.

Customer Loyalty – It’s All About the Experience, Stupid!
Article outlines how "Customer Experience Management" or CEM, can help a slick ad campaign...and an even slicker IT application to keep its eye on the prize - customer satisfaction and loyalty. How? By actually DELIVERING on those promised experiences!
Death of the Handler in a Strategic, Viral Environment
Public relations can no longer be conducted in the "standard way." There are too many opportunities out there, too many ways to reach management. Organizations need to use public relations capabilities in new, refreshing ways.
Active Listening: A Critical Success Factor
In management and sales, active listening is a critical success factor. A focus on listening can lead to more effective teamwork, higher productivity, fewer conflicts and errors, enhanced innovation and problem-solving, improved recruiting and retention, superior customer relations and more. As authors on leadership development have noted through the years, listening is not just a nice thing to do, it’s essential!

Get Rid of Half Your Sales Force - Now!©
Most sales people spend the majority of their time in customer service. Most companies want to grow the customer base. This is a conflict that management needs to address in this economy.
What is CRM?
CRM stands for Customer Relationship Management. It is a strategy used to learn more about customer’s needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success.
CRM - an intelligent investment
Customer Relationship Management (CRM) is a process that makes you understand more about customer’s needs and behavior in order to develop strong relationships with them. Customer Relationship Management helps bringing together huge amounts of information about customers, sales and marketing, responsiveness, and market trends for better understanding of customer’s requirements.

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