Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

customer research Tagged Articles



Account Planning, Management & Development
As markets tighten and market competition increases, it becomes increasingly difficult for companies to achieve product differentiation in their market place. As such, businesses will find it harder and harder to optimise their profits unless they develop effective strategies to achieve differentiation. One way to accomplish this is through the enhancement of customer intimacy.

Where is Your Customer in the Buying Cycle?
Most people don’t realize that where your customer is in the buying cycle is going to affect what information they are looking for. By understanding this concept you are able to give them the appropriate information they need, and increase the chances of turning them into a customer.

The Integration of Innovation and Marketing Best Practices for Business Excellence III
During an economic down turn marketing and particularly funds for innovation and growth are amongst those hardest hit. As new, profitable innovations are owned by marketing, whilst their financing comes from the ability for the current business to generate profits, there is an intimate link between marketing and innovation. Considering current business and innovation as distinct silos, managed in different ways by separate functions, may mean that the organization is missing a significant opportunity to maximize the skills, knowledge, resources and networks of the organization. Innovation Expert, Kevin Weir and Marketing Excellence Practitioner, Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach.
Why Sales and Customer Service Should Be the Same Person if You Want To Increase Sales
Does your business have one person to make the sales and another to handle customer service? If so, this may be one reason why you may be having challenges to realize your goal to increase sales.
Taking Current Customers For Granted Is Something Your Business Cannot Afford
With the down turn in the economy, many businesses are actively seeking new customers by offering special pricing, extended terms, anything that may get new customers off the dime. However, these actions may be ticking off current and potentially loyal customers.
Marketing Plan Template
Marketing plans sit within an overall business plan – they are one of the vehicles to help you deliver your business goals and objectives. Without a clear business direction and strategy, your marketing plans will never be 100% effective. Always start with gaining clarity on the direction of your business before filling in your marketing plan template and the activities you will undertake.
STAYING TOP OF MIND WITHOUT BEING A PAIN IN THE NECK
By John Doerr “And if you can't be with the one you love, honey, love the one you're with, love the one you're with, love the one you're with, love the one you're with.…” - Stephen Stills Why does it seem that our clients (and prospects) too often take the advice of seventies rock stars when selecting their professional services providers? Perhaps the following story will shed some light.

DO YOU KNOW WHAT YOUR CLIENTS REALLY NEED
By John Doerr Ray Kinsella: So what do you want? Terence Mann: I want them to stop looking to me for answers, begging me to speak again, write again, be a leader. I want them to start thinking for themselves. I want my privacy. Ray Kinsella: No, I mean, what do you WANT? [Gestures to the concession stand they're in front of] Terence Mann: Oh. Dog and a beer. - From the movie Field of Dreams, 1989 All too often it seems I am stuck in this great scene from the movie Field of Dreams (one of my all time favorites) when I ask professional service providers what needs they fill for their clients.

The Consequences of Poor Service in the New Economy
This article examines current research on customer behaviour and discusses the consequences of this research for your business. It also offers several actions you can take to determine how your organization’s service performance compares.

Other customer research Related Articles

Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

Research Findings on the Importance of Creating a CustomerFocused Culture It will shock you
Every month we scan as much of the Customer Focus, Service Excellence and Customer Experience Research as we can to make sure we have our fingers on the pulse of what customers and business leaders are saying and thinking. Here is a short summary of what current research is revealing. It's not listed in any order as it is all important!
Customer Intimacy Leads to Customer Loyalty
Gallup research shows that satisfied customers do not come back. Only loyal customers come back. Have you ever had a previous customer come back? Why? What made your customer return; your prices, your service or your installers? What does turn a satisfied customers into a loyal customers? “Developing customer loyalty is the most important foundation for ongoing business growth.”

To Grow Your Business Requires Closing the Gap Between Sales and Customer Service
For many businesses, there is a distinct line between sales and customer service. To ensure that the sales process is executed without problems, separate departments have evolved addressing what are perceived to be sales issues and customer service issues. Yet is this really effective given the research about customer turnover, the time to earn a signed commitment and how quickly sales leads become cold?
From Bricks to Clicks; Online Retail Visiblity
We are in a different era of doing business where you need to supplement your bricks and mortar operation with an on-line presence to reach more of your audience and be competitive. Especially if you are targeting demographics that will research your store before they visit for location, hours, etc. Customer loyalty can also be maintained by regular emails; website presence and customer service.
The Importance Of Opinion Research Surveys As A Marketing Tool
Opinion research is a superior way to meter the success of your customer service. Rather then employing temporary workers to handle the outbound call load, most call centers can perform opinion research services for a lower price then an in house staff.

It Takes Two (Essential Sales Skills) to Build the Relationship
Many things go into winning a sale ¡X the fit of your solution, your sales strategy, how clearly you articulate value, your pricing, and so on. While all these factors impact a customer¡¦s decision to buy, Aberdeen, an independent research firm, in its study with 500 best-in-class companies, identified the relationship between the customer and salesperson as the #1 reason why a customer buys from a particular salesperson.

3 critical elements of a research survey or DIY (do-it-yourself) vs. hiring a research vendor
Do-it-yourself (DIY) research option is very helpful for student or companies that want to run quick and imprecise (statistically) surveys among their customers (provided they have built a customer contact list) or employees. To achieve reliable research results, any survey must have 3 important elements...
The Consequences of Poor Service in the New Economy
This article examines current research on customer behaviour and discusses the consequences of this research for your business. It also offers several actions you can take to determine how your organization’s service performance compares.
Customer Satisfaction is a Reflection of Employee Satisfaction
For most organizations, the goal of improving customer service levels is an article of faith. And so it should be, because there's an overwhelming body of research to show that building customer loyalty has a major impact on profitability. In fact, according to one study – based on 46,000 business-to-business surveys – a "totally satisfied" customer contributes 2.6 times as much revenue as a "somewhat satisfied" customer.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Unharnessing Creativity in Business

Looking for an Easy Online Business Opportunity?

Self Employed Business Ideas
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.