customer retention

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Customer Retention Using Human Technology Not Just Digital
As humans we love technology but we still want human interaction from the businesses we buy from. This doesn't always mean live interactions it just means consumers want the business to show they care if they're happy and satisfied. Learn three simple things entrepreneurs and small businesses should be using everyday to keep their customers coming back.

LISTEN UP LEADERS: The Frontline Makes Your Bottom Line
Does your staff treat customers badly even though your advertising claims you are #1 in customer service? Learn why it is critical to retain current customers and what you can do to improve customer service while managing your company reputation on-line and off.

Increase Sales-Be a Trusted Advisor
What is the best way to keep customers?

Where And When To Begin Marketing
Guerrillas are never stopped by analysis paralysis. Don’t let it stop you.

The Double-Win: Six Factors For Achieving Sustained Growth in the Top-line and Profitability

Achieving and then sustaining top-line growth requires sound strategy and a lot of hard work. Quarter-over-quarter revenue growth is strong evidence of an organization with a well-conceived strategy that has achieved operational excellence in areas like new customer acquisition, existing customer retention and innovation in product/service value creation. But what about achieving sustained profitability when growing the top line? That can be more challenging. This article explores six important factors needed for positioning your organization for the double-win of sustained growth and profitability.

Keeping Customers when Things Go Wrong - Five keys to turning upset customers into fans

When attempting to resolve customer complaints, most business owners and managers believe the myth that money back guarantees and/or exchange policies will fix the problem. In reality, money back guarantees and exchanges may fix the problem, but they do nothing to fix the relationship. Policies don't fix relationships -- people do. To create true customer loyalty then, front-line employees need to be equipped with tools for repairing both the problem and the relationship.

Retain Customers and Increase Business Opportunities
Coach your inside sales team to do the following and see your business opportunities soar.

Solving the Customer Service Puzzle
Learn the simple rules of customer service to assist your organization create the differentiation required to create allure.

Leadership and Keeping Your Customers
This article presents a brief real situation, case study which illustrates the critical importance leadership plays in customer retention, employee retention, customer loyalty and profitability.

Customer Service-What Could You Do With an Extra Half-a-Million Dollars?
Could customer service trump sales as a growth strategy of your company. There are many good companies but few superior, when it comes to customer retention. Here is a plan that will double your growth.

The Value of an Annualized Business Development Plan - & How to Create One
Do you have an annualized business development plan for the upcoming year? If not, please read on... because having such a plan can make the difference between success and failure, or possibly between a good year and a great one!

Making The Transition to a Social Business

Tim Bernes-Lee thought the Web was a nice little friendly place when he first unleashed it on the iNet. You know something to futz around with in your leisure time. Then you decided that it was great to play with at the office. Then you started throwing up anything/everything about yourself, your friends, your enemies, your ex up on the Web. Then the marketing folks thought what a fantastic place to advertise. Cheap, directed ads ... how cool. Of course the boss doesn't mess with it but what the heck you're so with it...until it bites you then BAM!!! Hey, who knew that stuff would live...FOREVER!!!!

What are the benefits of a CRM system in your business? Part 1

The concept of CRM has been around for a long time. The original form of CRM was a manual card system kept by a sales person that usually sat on the sales person's desk or alongside them in the car. These client cards sets were very valuable to the sales person as this is where they kept important customer information such customer contact details, key contacts in the company, a running commentary on their activities, personal and product preferences, buying patterns, business connections and so forth. Each card was a dossier on each client. To successful, well managed sales people, their client cards were gold.

Be Nice to Your Customers
Too often businesses penalize their customers and clients by telling them what they can't do. Why not tell them what they can do to do business with you?

Customer Service Starts with a Can Do Attitude: Five Secrets to Winning, Creating Repeat Customers
Whether you work in a restaurant or office environment, serve internal or external customers, or work in an environment that expects results, the following are five essential secrets to developing a "can do" customer service attitude and creating repeat customers.

Customer Service Starts with a Can Do Attitude: Five Secrets to Winning, Creating Repeat Customers
Whether you work in a restaurant or office environment, serve internal or external customers, or work in an environment that expects results, the following are five essential secrets to developing a "can do" customer service attitude and creating repeat customers.

Harnessing Human Resources for Sustainable Competitive Advantage
Paying careful attention to the one thing companies can control - the quality of their people, especially in the leadership pool leads to generating excellent results year after year.

The Sales Force and Beyond- Customer Impressions
What sort of impression do your sales people make on clients and prospects? Who has contact with those people after your sales people? How are those interactions affecting your customer retention?

How By Answering These Three Questions Can Dramatically Improve Sales Training
If you only had 3 questions to answer to improve sales training. what would they be?

"Bottom-line" Culture vs. a Healthy One?

Since the mid-90's, research has shown that when people love their job and get great value out of the experience, productivity and profits are up, turn-over and burn-out are down. In fact, I recommend organizations consciously use fun as a cultural expectation, because it will increase employee and customer retention/relations, motivate individuals/teams, and ultimately improve overall productivity.

How To Get Customers for Life For The Success Of Your Direct Sales & Direct Selling Business!
Direct sales, party plan and home parties the business of acquiring and keeping a customer. If your direct selling business successfully creates and keeps customers in a cost-effective way, you the home party consultant will profit while continuing to survive and thrive.

Promotional Marketing Tips for Small Businesses

One of the most important things when starting a new business is to get yourself known in the market place so that you can hopefully start getting some customers. Many companies attack this front on and start putting all their money into marketing and advertising. Unfortunately, this sort of spending in the early stages would probably be one of the reasons that many small business find it difficult to survive. There is just too much initial outlay with little immediate return. While it is important to get your business known it is also important to ensure the longevity of your business by spending wisely. Your priority should be on getting the most bang for your buck, which means making sure that you use advertising and marketing mediums that won’t cost you a fortune and that will generate positive results.

When Customer Retention Goes Bad

I love racquetball. I played racquetball for over 18 years, very aggressively and very competitively. It's great exercise and a perfect way to let out your aggressions and stress. That's why I was so upset when my health club decided to forgo customer retention and worry about their own singular requirement - Getting new customers! Yes, I'm actually going to teach a customer retention lesson by discussing my racquetball experience.

Customer Retention - The Proper Care and Feeding of Your Customers
Your customers are like flowers in your garden. Their continued growth all depends upon how well you care for them throughout the year. But, are your customers Annuals or Perennials?

Are You Selling to Customers or Clients Know the Difference to Succeed as a Consultative Seller
How do you refer to the people you represent? Are they "clients" or "customers"? Or, perhaps you struggle with what you call them, and bounce back and forth from one term to the other, depending on what comes to mind first.

Taking Current Customers For Granted Is Something Your Business Cannot Afford
With the down turn in the economy, many businesses are actively seeking new customers by offering special pricing, extended terms, anything that may get new customers off the dime. However, these actions may be ticking off current and potentially loyal customers.

"You don't know what you've got till it’s gone"
In times like these it becomes even more important than ever to hold on to our existing clients. Everybody knows the costs of customer acquisition. Here are some helpful hints

Conquering the Counter Conundrum

Counter sales personnel face many of the same issues that inside sales and customer service (IS/CS) people face. In fact, the counter sales life becomes one of juggling several balls in the air at the same time and becoming skilled at multi-tasking. Dealing with "will- calls," customers at the counter, inbound phone calls, picking and packing at times and demanding sales representatives create quite a challenge for the professional counter person. More importantly, this counter conundrum puts customer retention and value at risk.

Making it Easy for Customers to Say "Yes". How to Make Cross-Selling Work.

“Would you like fries with that?” Some say those are the six most profitable words in business. And cross-selling can indeed ramp up the profitability of your sales. Yet at the same time, clumsy cross-selling attempts can turn-off customers in no-time and leave a sour taste that damages customer retention. This article explores the circumstances in which cross-selling can effective - and how to make it work.

Sales Success vs. Sales Productivity: Are They the Same?
Everybody wants their sales force to be successful. But is “sales success” enough? Is a “successful” sales force the same thing as a “productive” sales force? Not necessarily. Find out if your team is “leaking” productivity today, operating with inefficiencies that cost time, money and competitive advantage.

Sales Process
Why Your Business Needs a Sales Process A great sales process can help your sales force succeed. The benefits of a sales process

When Something has to Change it's up to You to Create that Change & Increase Sales
When customer retention is falling or returns and cancellations are increasing it doesn't take a genius to determine something is terribly wrong. The exact reason(s) these bad things are happening may be related to actions taken by someone other than you.

Revealed key elements of a successful customer loyalty programs

Customer loyalty programs refer in general to points rewarded to customers for either brand or company loyalty. These types of customer loyalty programs can be a very effective form of promotion as long the rewards are valuable to the particular customer base. They are also more effective if they are regularly updated and kept relevant to the company’s products/service or are a good complimentary item to the product they are being used to promote.

Using Statistics To Improve Your Customer Retention And Bounce Rate
As web marketers we are provided with a slew of statistical information. Much of the information provides value when interpreted properly, although to really take advantage of this value, it is essential that we act upon the interpretation to optimize our website.

5 After Sales Marketing Techniques To Improve Customer Retention
Repeat custom is among the best that your business can hope for. Many businesses and service provider exist almost solely on repeat business and word-of-mouth so encouraging your customers to return to you for future purchases should be a primary concentration of your business efforts.

The Consequences of Poor Service in the New Economy
This article examines current research on customer behaviour and discusses the consequences of this research for your business. It also offers several actions you can take to determine how your organization’s service performance compares.

A Unique Approach to Increase Sales
How do I increase sales? That's number the one question I get asked. You must attract a customer, create interest, build rapport and be memorable. This formula will naturally result in customer retention, customer generated referrals and undoubtedly more sales. How do I go about this you ask? Be Unique.

The 3 Step Sales Process: Feature, Function, Benefit

Learn how to streamline your sales process and create a winning sales presentation. This 3 step sales process will not only help you to close the sale you are working on, it will ensure that you are selling the right product to the right customer. Making the right sale promotes customer satisfaction which is key to customer retention, and attracting new clients through customer based referrals. A “feature, function, benefit” focus results in a happy customer. A happy customer will provide you more advertising, marketing and promotion than money can buy, resulting in increasing your sales and generating a constant revenue stream.

Customer Service Excellence
This article focuses on the importance of customer service and how you can obtain it for your own customers.

How to Speed Up Your Business with Retail Management Software
You may be using the best retail management software available. It increases efficiency and available free time for you and your team. But is that enough for speeding up your business? Does the software provide complete satisfaction to your clients? Your competitors might use the same software. How will you have an edge over them?

Go From Desperate To Total Financial Success
Recognition motivates. Thoughtlessness produces just the opposite affect . . . a slap in the face. When we lose a single customer, we do not lose a single order but a lifetime opportunity of profitability with that individual. It's our people who help us build our businesses.

“Marketing to Retain Your Existing Customers”
How I learnt to spend 6 Times Less Money and Build a More Profitable Business

“Marketing to Retain Your Existing Customers”
How I learnt to spend 6 Times Less Money and Build a More Profitable Business

Fascinating Implications of New (Internal and External) Customer Loyalty Studies
Just as loyalty towards green products and services has fallen victim to the continuing economic woes around the world, so has customer loyalty---both internal and external to organizations.

A Strategic Look At Client Retention From Your Strategic Thinking Business Coach

One behavior I continue to see in the marketing efforts of many companies is the extraordinary expenditure of resources to “chase” new clients and customers. Companies keep thinking up new marketing ideas, increasing their networking activities, and advertising in many non-effective places with the emphasis on gaining new clients and customers. Why? Because there are still many individuals and companies that have the “we have always done it that way” mentality and believe that gaining new clients is how they grow their business. Well, Your Strategic Thinking Business Coach takes exception to that thinking and believes the real strategic approach to growing your business is by client and customer retention. Here are 10 strategic actions recommended to achieve a strong ROI for client and customer retention.

Success! 3 Steps To Define, Live, Own Your Values
If you could choose only one area to begin your journey to make 2012 your year, then I would advise you to define, live, own your values.

The Most Common Customer Management Mistakes

How we manage our customers is critical to the on-going success of our business. After all, without customers we have no revenue, and without revenue we have no business. Yet many companies and sales people don’t pay enough attention to their existing customers to build loyalty so they’ll remain as clients who continue purchasing from us. The focus of many companies seems to be biased toward acquiring new customers at the expense of their existing ones. Since it costs so much more to sell to new customers (up to seven to 10 times more) due to added marketing and sales activities, it just makes plain sense to focus more efforts on retaining our bread and butter customers.

Understanding Customer Relations Management (2)

Not long ago, companies with efficient facilities and greater resources were able to satisfy customer needs with standardized products, reaping advantages through productivity gains and lower costs. Mass marketing and mass production were successful as long as customers were satisfied with standardized products. As more firms entered the market, mass marketing techniques, where the goal was to sell what manufacturing produced, started to lose effectiveness. Target marketing, or segmentation, shifted a company's focus to adjusting products and marketing efforts to fit customer requirements. Changing customer needs and preferences require firms to define smaller and smaller segments.

Six Keys to Creating Wow Customer Service Experiences
Creating Wow customer service experiences increase customer retention, loyalty, and profits. Exceptional customer service is all about creating the Ultimate Customer Experience.

Customer Service, Customer Satisfaction
Customer attraction, satisfaction and retention, to knowledge, products and services (both internal and external) are driven by the customer’s perception of the value of the offerings relative to the competition. They are also driven by the connection the customer makes to the “real” or practiced organizational culture. Do they like doing business with the organization?

Using Latency to Improve Customer Retention
Latency is simply the average amount of time between customer transactions. By monitoring purchase latencies, you can reduce your marketing expenses while increasing your revenue and customer retention rate.

Inbound call center services and customer retention
An inbound call center is referred to as the place where executives are solely responsible of handling the customer queries. In the process, such set-up work forward to ensure customer satisfaction and customer retention.

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