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Surveys Encourage Customer Feedback
In order to keep clients coming back, customers’ feedback is essential. It is the catalyst that will lead to necessary changes that will encourage repeat business and continual customer loyalty.
Tough Times Sales Strategies: Part 1. Selling More to Existing Customers
Low-cost strategies to boost sales to existing customers during challenging economic times.
5 Simple Steps to Take Advantage in a Downturn Economy
If you are considering your business goals for the first time or seeking to gain a new outlook on your current business structure, think about these Five Simple Steps to Take Advantage in a Downturn Economy.
Are Customer Satisfaction Surveys a Waste of Money
Customer satisfaction surveys are definitely in! Regardless of where you go or what you buy, the chances are that you will be asked to fill in a form to indicate your level of satisfaction with the product or service. Hotels, restaurants, fast food outlets, car rental companies and motor dealerships are all on the bandwagon. And we customers should be pleased that our suppliers are taking such a laudable interest in our welfare. With all this focus on customers, one would expect to observe a huge outbreak of brilliant customer service and awesome products in the marketplace. Sadly, this isn’t the case. My Mercedes dealership is still the same ineffectual, unreliable, unresponsive clod he was three years ago. All the surveys and irritating telephone calls have not made one iota of difference. So what is the problem?
The Customer Satisfaction Trap
Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

Other customer satisfaction surveys Related Articles

Achieving a Customer-focused Culture
Since customer satisfaction is key to increased sales, premium margins, and company growth, it makes sense to instill a customer-focused culture throughout the company. However, talking about customer satisfaction and taking the necessary steps to achieve it are two different things. Though many companies talk the talk, few are able to walk the talk. Here are seven hurdles to maintaining a customer-focused culture and how you can clear them.

Are There Differences Between B2B and B2C Transactions in Terms of Customer Satisfaction (A PI Q&A)
Reader Question: Which components determine customer (dis)satisfaction in a B2B and B2C environment, and what are the greatest differences between these two environments concerning customer (dis)satisfaction? My Response: This is an extremely broad question as there are numerous elements that contribute to customer satisfaction. Given that we are discussing an electronic transaction, in which automation is a core element, the key to automating any process is to “free the data from the document.” According to Bankers Online (http://www.bankersonline.com/), true electronic transactions (including approvals) are 75% less expensive than a paper-based process.

The Customer Satisfaction Trap
Most companies that use satisfaction surveys to learn how happy their customers are with their products and services often mislead themselves. What matters is not what customers say about the level of satisfaction, but whether they feel the value they received will keep them loyal. Loyalty or repurchase behaviour is the only true measure of customer satisfaction. As tools for measuring the value a company delivers to it’s customers, satisfaction surveys are not very useful because, amongst other reasons, they focus primarily on transactional issues, such as product quality, deliveries, technical knowledge, hygiene factors, product specs etc. These items are simply the minimum requirements for entry into the market.

Are Customer Satisfaction Surveys a Waste of Money
Customer satisfaction surveys are definitely in! Regardless of where you go or what you buy, the chances are that you will be asked to fill in a form to indicate your level of satisfaction with the product or service. Hotels, restaurants, fast food outlets, car rental companies and motor dealerships are all on the bandwagon. And we customers should be pleased that our suppliers are taking such a laudable interest in our welfare. With all this focus on customers, one would expect to observe a huge outbreak of brilliant customer service and awesome products in the marketplace. Sadly, this isn’t the case. My Mercedes dealership is still the same ineffectual, unreliable, unresponsive clod he was three years ago. All the surveys and irritating telephone calls have not made one iota of difference. So what is the problem?
The "Customer Experience" versus "Customer Satisfaction"
Customer Satisfaction was the mantra of the 90's. You had to insure your customer was completely satisfied to guarantee repeat business. Compensation was tied to it, additional franchises, factory bonuses, and incentives. The world revolved around "Customer Satisfaction". Eventually the process mutated into a web of deceit, manipulation and fraud. Customers were coerced into returning their surveys with only a completely satisfied score. There were bribes of free products or services if you personally brought the survey in. But these surveys only measured prospects who bought, not the majority of your prospects who DID NOT. I believe you can learn more from this silent majority.
Your CUSTOMER Satisfaction Is Tied To Your EMPLOYEE Satisfaction
WHAT DO YOUR CUSTOMERS REALLY THINK ABOUT YOU? We constantly endeavor to achieve 100% CUSTOMER SATISFACTION. We invest our time and money developing surveys and devising ways to improve our rate of return on those surveys. We empower the information gathered to correct individual problems and micromanage our way to solutions. In fact, much of the comments we act upon don’t really reflect upon the way our business is actually being conducted. These knee jerk reactions create more problems than they solve. The most important feedback never makes its way to our “gatherers”. Our BEST customers don’t respond to surveys and the truly DISSATISFIED customers will never give us a second chance.

Using Employee Engagement & Satisfaction Data to Strengthen Company Performance
Article discussed the differences between employee satisfaction surveys and employee engagement surveys as they relate to company performance.
How to Use Surveys to Gather Market Data and How to Analyze this Data
There are a few types of surveys that can help you gather data about visitors to your site: Website Intercept Surveys: Use these surveys to determine why a customer comes to your site. Give them a few seconds to look around, and then pop up a survey that asks them why they came to your site. What problem were they trying to solve?
How a Good Feedback System Can Help a Hotel Assess Customer Satisfaction and Encourage Performance
Guesswork and hunches will not help in understanding customer satisfaction levels. You need proof and valid data to consistently and regularly measure and monitor customer satisfaction. You need a customer satisfaction system which helps you study customer satisfaction levels and help plan changes and re-alignments to provide best experience and service in the competitive market.
Few Employee Surveys Work
If you are tired of dealing with employee satisfaction surveys because they do not work, you need to read this article. In it you will find 10 tips to improve the effectiveness of any employee satisfaction survey.
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