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Global Branding Starts Here
Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

Positioning Basics
There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My ‘methodology' is more a way of thinking about things. I don't really have a checklist or set of step-by-step instructions.

Other customer stories Related Articles

What The Media Wants
The media wants stories, not products, not services, they want good interesting stories. So, give them what they want.
Power of Stories - How Great Companies Win Customers & Ignite Performance - In Less Than 5 Minutes
"Story-telling" is one of the most under-utilized strategic "weapons" in business. Great companies know that stories can wow customers, ignite employees and make them the envy of their competitors. Read this article and find out why and stories are so powerful in leadership, marketing and customer service. A "must read" for any business that wants to stand out from the crowd!
Grocery Store Aggravation
Seems like the best customer service stories come out of lousy experiences. So here's what happened to me today, followed by a burst of reason out of my 8-year-old.
Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars.

Persuasive Writing: How to Harness the Power of the Story
Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas.
Make Sales the Culture of Your Company
Jim shared many entertaining, insightful personal stories of success and failure, including the lessons he took away and how he continues to apply them today. One of my favorite stories was about the day he decided to raise his prices and was convinced that his potential customer would never pay $350,000, for a project he would have sold at $199,000 just one week earlier.
Global Branding Starts Here
Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

How to Create a Great Client Case Study
I’ve been researching a software company in Colorado. On their website, they had a few Case Studies“customer success stories.” But they were atrocious – simply shilling product.
StorySelling “How to Write Mini User Stories”
Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price. Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information. Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.

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