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Social Media Marketing For Small Business
Where does social media – networking sites, forums, blogs, wikis and the like, fit with your overall marketing strategy? Social media does not replace all of your other marketing – it just changes the mix. When I look at a company's marketing I categorise it into two main areas – Online and Offline. I then break these down into further categories.

Other customer strategies Related Articles

Sense & respond marketing
Customer relationship management has been around in various forms for twenty years. Companies that do it well have built good customer databases, analysed them, worked out which customers they want to keep, develop more business with, or get rid of, developed marketing, sales and service strategies to manage customers to achieve their objectives, implemented systems that enable their people (or web-sites) to manage customers properly day to day.

How To Win Back A Customer
Everyone who has been in sales knows how much work it can take to acquire a new customer - which makes losing a customer that much more painful. This article talks about strategies for winning back customers who might be thinking of walking.
How not to Plan your Company’s Future - 5 common mistakes when identifying customer needs
When managers plan their business strategies, common sense dictates that these game-plans should be in line with customer needs. The first step in planning is therefore to identify customer preferences. Unfortunately, most conventional approaches to determining customer needs are flawed. Here are five of the most common methods used to gather customer opinions along with their drawbacks. Keep these often-made mistakes in mind when planning your business strategy...
How to Easily Get Customer Testimonials
Here are four very easy yet highly effective strategies you can use to get customer testimonials immediately...
Powerful Ideas to Solidify Repeat Customers
All relationships change over time. They require work and nurturing on both ends to strengthen and grow. The following strategies will help solidify ongoing relationships and build customer loyalty. From asking for negative feedback to reassuring your customer’s decision to do business with you, these seven strategies will insure that you make your customers the priority!

How to Get More Sales by Offering a Guarantee
One of the most powerful marketing strategies you can use to instantly increase sales is a strong guarantee. The reason why a guarantee is such a powerful sales tool is that it eliminates the risk a customer faces when doing business with you. It is like giving your customer an insurance policy to protect them against shoddy products or services.
Can you retain this customer?
Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across the board for every segment. Consider the segment or that type of customer that you acquire that always seems to give you the benefit of the doubt or refer business to you. Should you not be biased in how you allocate your resources to that segment?
Blog Posting- The Eternal Quality Vs. Quantity Debate
Marketing is the success mantra for every business. In management circles, new sales strategies and plans are consistently being researched and developed. But growth means different things to different people. For some businesses, winning the customer’s trust is paramount. While others simply focus on increasing revenue and customer base. Once again, that sparks the eternal Quantity vs. Quality debate.
Developing Telemarketing Success – The Importance of Partnering
In our previous articles in the Developing Telemarketing series, "Script Based or Free Flowing?"” and "Telemarketing Strategies and Customer Relationships", we discussed the various considerations in choosing a script-based and a free flowing approach to telemarketing and the different strategies that both the client and the appointment setter can implement. It is highly important to note that all these approaches and strategies take into consideration the type of relationship that need to be defined and established from beginning to end.
Three Proven Pro-Active Service Recovery Strategies
In this article we provide three proven service recovery strategies, which when used consistently, are guaranteed to turn customer problems into opportunities for building customer loyalty
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