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customer success story Tagged Articles



ArticleMarketing: Building Your Brand and Boosting Web Traffic
Examines the advantages of promoting businesses with by-lined print articles and on the web.

Other customer success story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Calculate the True Value of Your Customers
The value of a customer cannot be overrated, and you shall soon understand why. The following story proves that the true value of a customer can barely ever be measured; it is always potentially huge.
Bad Customer Service Is Not So Funny: Five Secrets to Giving Outstanding Customer Service
The following story tells how a customer experience went from funny to sad in less than 24 hours, and five secrets to creating an outstanding customer experience. The following are five secrets to resolving a customer service situation and creating a great customer service experience.
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Unconventional vs. Conventional Pitches
One size does not fit all when it comes to pitching a story idea to the media. In many cases, you will have more success with your story pitches by targeting the proper news medium and reporter through unconventional ways.
Rags to Riches…Anecdotally Speaking
I love listening to a good story...especially ones about entrepreneurs and their path to eventual success. The woman or man who turned nothing into something, who did it quickly, and without the help of others, AKA the "rags to riches" story. I think there is a yearning in every entrepreneur who hears these stories to identify with the subject and imagine how it could happen to them. Like there is some magic formula to success, and if we could just do this one or two things...our business would take off, our work load would ease up and we would start living the good life we deserve.

How Strong is Your Customer Loyalty? What AT&T and Apple Can Teach You
I've recently run into an interesting dilemma -- will my loyalty to Apple win out against my disgust with AT&T? But more importantly, what can you learn from my story to increase your customer loyalty and decrease your customer problems.
Spin and Story, two different things entirely
Having a compelling story is the first of my eight critical factors for success in modern business. Your story must be authentic and compelling without spin.
Telling Your Story
Do you know your company story? Are you leveraging the story in your sales presentations to make a stronger connection with prospects and customer? Learn it, know it and use it!
Five Attributes that Lead to Exceptional Customer Service
As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

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