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The 7 Stages of a Referral Generation
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.
Why Conducting a customer survey could double your profits!
Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits? This article uncovers some of the secrets.

How to Stay in Business!
Great idea, enthusiastic team, vision of flowing profits- everybody is excited and ready for success... 3 months later the business closes down. Sounds familiar? According to StatsCanada, almost every second small and medium business fails within 5 years. One of the reasons for the failure is overly optimistic projections about market size and, as a result, unrealistic expectations. Market research, therefore, becomes absolutely essential for businesses to make realistic and fact-based projections. Today, you don't need big bucks to conduct research. Let us look at two different ways of conducting research quickly, reliably and cost effectively.

Prospecting, Follow-up and Solving "Around" the Problem
Do you solve problems by “solving around the problem?” This is what I mean. Manager “Ken” is frustrated because his sales force isnʼt prospecting because they are relying on the companyʼs expensive advertising budget to drive the traffic. Even though personal prospecting is the least expensive form of advertising and has the highest success rate in closing customers. Because the sales force hasnʼt been trained or managed properly they are “rewarded” by manager “Ken” who increases his ad budget. Kenʼs defense is that he canʼt get his salesmen to prospect. A classic case of the tail wagging the dog.
“Market Research” Story
There is a good old story that is often narrated about a young boy and a wise old teacher. I frequently start my presentations with this story as, for me, it tells everything about the real purpose of market research.

5 Tips to Help You Maximize Your Small Business Profits
Most small and solo business owners don’t begin to see the profit potential in their business. If you own a small or solo business, I’m sure you had a big dream when you started. You may have seen a life of doing what you enjoy with no boss telling you what to do. You may have seen an opportunity to take a brilliant idea and turn it into an ideal lifestyle.
How satisfied are we with our service providers?
MaCorr Research has recently conducted a study to better understand consumer satisfaction with subscription based industries. Traditional newspaper or magazine subscriptions, along with emergency car services, enjoy the highest consumer satisfaction, while cellular phone and cable or satellite TV service providers have noticeably lower level of satisfaction among subscribers.

Do you feel empowered and satisfied at work?
MaCorr Research has recently conducted a study to examine a correlation between sharing customer information within retail or CPG organisations and improvement in decision making and employees' satisfaction levels. The main hypothesis: Sharing customer information more widely within a retail or CPG organisation can lead to improved decision making and higher satisfaction levels.

Email Psychology Survey
MaCorr Research has recently conducted a study to better understand psychology and perceptions of email users. When asked to define their own "e-mail personality", 55% of regular work and home email users thought they are "Deleters", 30% - "Filers", 10% - "Hoarders" and 10% - "Printers". 60% of the regular work and home email users find that "Being asked out on a date" and "Announcing major life decisions" are the most acceptable over e-mail. "Intelligence" is what regular home and work email users judge the most in other peoples' emails.

How to test product or service concept
Concept testing is most often used to test the success of a new product or service idea before it is marketed. The article discusses key components of concept testing via online research.
Unearthing the truth about reusable fabric grocery bags
It doesn't take market research and online surveys to know that more and more people want to do their part to help the environment. Most environmentally aware citizens recycle. So bringing a reusable fabric bag when you grocery shop seems like a no-brainer. You'll keep plastic out of landfills. If fewer bags are made, less energy is spent producing them. And, if the grocery store charges for bags, you'll save money. But are US consumers embracing the eco-friendly grocery bag option as much as they have embraced the blue box? A recent market research study reveals the truth.
The role of kids in their first cell phone purchase decision making process
Recently conducted study explored the role of North American kids and their parents in the cell phone purchase decision making process. The main objective of the study was to identify barriers and motivations of the first cell phone purchase for kids, explore intentions to buy and pricing expectations.

Other customer survey Related Articles

“The State of Customer Service or Disservice in The U.S. – Awesome, Adequate or Abysmal? “
Many companies are touting world class, first class, and/or high quality customer service today. However, as a strategic thinking business coach, I wonder about the true state of customer service in the U.S. What is the real level of customer service being delivered – is it Awesome, Adequate or Abysmal? So, what is the “state of customer service” in the U.S.? I found a source of information to help answer that question in survey results released by Accenture, the giant consulting firm. Some highlights from the Fall, 2006 results include:

Custom Survey Do’s and Don’ts
If your company opts to utilize a custom survey instead of a published market survey, here is a short guide to creating the perfect survey. With this overview your organization is sure to avoid these classic mistakes.

Financial Supply Chains: Member Question & Survey
Network Member Question: What does the term "financial supply-chain" mean to you? Enrico Camerinelli, Finance Director Europe's consultant editor for supply-chain has developed a short online survey on this subject - should take a couple on mins for you to complete - would be grateful if you could take time out to complete - the web link to the survey is as follows: (Note: to access the survey, please contact the author) Look forward to hearing your views Question Submitted By: Steve 'Dunkerley' Project Director - Finance Director Europe (FDE) United Kingdom

Increase Sales by Surveying Your Customers Current and Future Needs
Do you know what your customers’ current and future needs really are? Possibly, you are just meeting their existing needs, but have not taken the time to survey future needs. By not truly knowing your customer needs, how much business are you leaving on the table?
The "Customer Experience" versus "Customer Satisfaction"
Customer Satisfaction was the mantra of the 90's. You had to insure your customer was completely satisfied to guarantee repeat business. Compensation was tied to it, additional franchises, factory bonuses, and incentives. The world revolved around "Customer Satisfaction". Eventually the process mutated into a web of deceit, manipulation and fraud. Customers were coerced into returning their surveys with only a completely satisfied score. There were bribes of free products or services if you personally brought the survey in. But these surveys only measured prospects who bought, not the majority of your prospects who DID NOT. I believe you can learn more from this silent majority.
Why Conducting a customer survey could double your profits!
Customer Surveys are the most inexpensive way of generating profits, which any business could dream of. Companies like IBM used to pay their sales people, a bonus, based on the customer survey rating. But how could they really boost your profits? This article uncovers some of the secrets.

Six Ways to Boost Response on Your Surveys and Gain More Useful Information
If you take the time and trouble to do a survey...these easy steps will increase your responses and provide more valid data. So... you spend time and effort putting together a survey, so you can have real information about what your customers and prospects are actually looking for.
Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Why you should stop trying to delight your customers
Delighting customers does not build loyalty. Reducing customers’ effort does. These were the findings from a large customer service survey conducted by the Customer Contact Council (CCC), and featured in the July edition of the Harvard Business Review. The survey’s aim was to get answers to three questions: 1. How important is customer service to loyalty? 2. Which customer service activities increase loyalty, and which don’t? 3. Can companies increase loyalty without raising their customer service operating costs? After conducting structured interviews with customer service leaders and a study of more than 75,000 customers, the CCC uncovered three findings...
After Your Engagement Survey: 24 Considerations to Turn Insight Into Action
Conducting an engagement survey is a good start. The value in the exercise though, comes in the action and dialog that follows the survey. The conduct of the survey should be considered a promissory note to your staff: they've delivered candid feedback - it's your turn now to deliver the data, and a plan for improvement.

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