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If You’re Not Selling . . .
Are you working hard, but not getting the results you want? If you’re a professional salesperson and you’re not selling, checkout these tips.
Selling swimming pools is the same as selling what you sell
6 Lessons about selling Lesson # 1: Make sure the person the customer talks to on the telephone is a good representative for your business. Lesson # 2: Never assume you know what the customer’s problems (needs and wants) are. Lesson # 3: Listen to the customer. Lesson # 4: Give the customer choices of solutions to pick from. Lesson # 5: Follow up, Follow up, Follow up Lesson # 6: Use the magic words – “Who do you know?”

Other customer talks Related Articles

How To Win Back A Customer
Everyone who has been in sales knows how much work it can take to acquire a new customer - which makes losing a customer that much more painful. This article talks about strategies for winning back customers who might be thinking of walking.
Lesson #2: Develop a Customer-Focused Philosophy
“Let’s say you decide to buy a car – red, two-door,” says Dell. “All sold out – four months to get one – but a really convincing salesperson talks you into the blue, four-door and probably the rust-proofing too. The salesperson gets a nice commission, when she actually sold you a car you didn’t want. Then, the dealer sends a signal back to the factory that blue four-doors are selling really well – build some more!” Contrary to this, Dell’s philosophy is that, “We’ll listen, and we’ll respond…It’s about the customer. It’s that simple.”
Driving Direct Marketing Excellence: Customer Profile Studies
This article talks to the importance of conducting a thorough customer profile study to get a good understanding of your customer base. These studies can be performed for very little cost and the data that you receive back on your customer base is unbelievably valuable to your business.
Strategic Thinking or the Lack of It
This article talks about the importance of strategic thinking. I talks about the damage caused by - Hurricane Katrina and how strategic thinking was needed to clean up the mess.

The Customer Is Always Right. Even When They Are Positively Wrong
Every business and sales person talks about their great customer service. Very few have it. This article is about the greatest consumer service story of all times and how you can build and grow your business using it.
Selling swimming pools is the same as selling what you sell
6 Lessons about selling Lesson # 1: Make sure the person the customer talks to on the telephone is a good representative for your business. Lesson # 2: Never assume you know what the customer’s problems (needs and wants) are. Lesson # 3: Listen to the customer. Lesson # 4: Give the customer choices of solutions to pick from. Lesson # 5: Follow up, Follow up, Follow up Lesson # 6: Use the magic words – “Who do you know?”

Good Decisions, Bad Decisions
Why is it possible for two identical businesses in the same market selling the same products and services to the same prospects have radically different outcomes? There are two key reason; First, staff and how the employees of the organizaton do their jobs, second, the quality of the decisions being made on a daily basis. I'm not foolish enough to believe anyone is capable of making the right decision every time, but there are times when the right choice is just not that hard to identify. When those decisions face us, it is imperative we do the proper due diligence and make the RIGHT decision. This article talks about some of the core reasons bad decisions get made, and talks about how to avoid getting caught in that trap. Enjoy!
Sales And Marketing Is All About "You"
"You" is a powerful word in sales and marketing and should be the basis of all your communications. Get away from traditional "me"-centric sales and marketing which talks about you and your product or service. Instead, speak directly to your customer focusing on the value and benefits you are providing them.
Defining Value from the Customers Perspective
Some 'best practices' are too important to assume they are understood...and 'practiced.' This article talks about one of my personal favorites. It involves two radio stations and a buggy whip manufacturer. Oh yes, and a website developer that struggled for 6 years before she got the memo on this best practice. The concept is simple, execution tough. Every business must understand why their customer's buy from them, something few bother to do. And consultants are the worst. Stop talking about 'What You Sell/Do' and start explaining 'What's In It For ME (the customer!).
Network at Direct Sales Events to Boost Future Attendance
Everyone talks about networking for business but many people do not know how to do it! Networking to keep people coming to shows is important. Developing a relationship at every show with each and every customer is key.
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