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The 7 Stages of a Referral Generation
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.
How to Find Your Own Unique Selling Proposition
One of the biggest mistakes a small business can make – especially a young small business – is trying to be all things to all people. This article will show you what it takes to create your own unique selling proposition (USP) in order to become successful.

Value Over Price Preserves Profitability
One way to add value inside of this business equation is to buy a customer's business by offering the lowest Price. You already know that may get you a short-term sell at the expense of short-term and long-term profitability. But, there are more profitable ways to create Perceived Buyer Value, beyond under-cutting your competitor's price.
A Powerful Corporate Image – You Can’t Do Without It!
Know the top three customer touch points where you can make an impact It does not matter whether you are selling simple carpet cleaning services or complex IT services, the market is open to all, and you have to stand out and establish your image so that your prospects prefer you over the hundreds or thousands of other big and small players in the same domain vying for attention. Learn how you can touch the customers when it matters the most.
360-Degree View Promises Delivery
Do all the external-facing departments in your company see the world through your customer’s eyes? All customer touch points, including marketing, sales, customer service, technical support and accounts receivables, should be integrated with each other. No matter who your customers connect with in your company, their experience must be consistent, clear and coordinated, an integrated “360-degree” view of your customer, ensuring that promise and delivery are in sync. Three elements of a company propel its business: marketing, sales and customer service. Most companies know, theoretically, that these three elements need to work together effectively to produce steady sales, revenue growth and happy customers.

Other customer touch points Related Articles

How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects
Many business owners worry about how to stay in touch with a growing customer base. They know when you build relationships, you build sales, but worry about the cost of person to person contact. One of the most common responses is to start a newsletter. Newsletters are an excellent medium to keep in touch with a large volume of customers and prospects. The idea works, but not everyone does a good job.
360-Degree View Promises Delivery
Do all the external-facing departments in your company see the world through your customer’s eyes? All customer touch points, including marketing, sales, customer service, technical support and accounts receivables, should be integrated with each other. No matter who your customers connect with in your company, their experience must be consistent, clear and coordinated, an integrated “360-degree” view of your customer, ensuring that promise and delivery are in sync. Three elements of a company propel its business: marketing, sales and customer service. Most companies know, theoretically, that these three elements need to work together effectively to produce steady sales, revenue growth and happy customers.

Customer Relationship Management
One of the biggest mistakes that I see entrepreneurs making time and time again is trying to bring in the customer for that initial sale, and then just letting them go. They place on their focus on that first sale that they forget to look at the potential long-term advantages of keeping in touch with their customers. That is where customer relationship management comes in – a set of tools and practices that help business people perform customer-related tasks.

A Powerful Corporate Image – You Can’t Do Without It!
Know the top three customer touch points where you can make an impact It does not matter whether you are selling simple carpet cleaning services or complex IT services, the market is open to all, and you have to stand out and establish your image so that your prospects prefer you over the hundreds or thousands of other big and small players in the same domain vying for attention. Learn how you can touch the customers when it matters the most.
Sales and Customer Service are Just Like Steriod Use in Baseball
Sales is just like Steroid use in Baseball. If a customer attacks, complains, whines, demands or points fingers and you simply say, "you're right. I'm sorry," the issue goes away. However, if you get defensive, place blame, make excuses, deny the issue or fail to apologize, your customer will never forget and as a result, may no longer be your customer. The customer is always right - even when they're wrong.
Get Referrals – SendOutCards Review
My Entrepreneur Tool of the Week this week is SendOutCards. SendOutCards is a powerful marketing service that can help you generate more referrals and keep better relationships with your customer. In under 60 seconds they allow you to send a printed greeting card with your customized message to your customers, prospects, and important contacts. They print it, stuff it, and mail it all for less than a greeting card at the store. I’ve found SendOutCards to be a great way to stay in touch with my contacts and build new referrals from them in a painless way. Some of the benefits that I’ll touch on in this article include: Getting more referrals, Building lasting relationships, Easily remembering to stay in touch, and Appreciation as the key to success.
How Many Points of Contact Does it Take to Make a Sale?
Points-of-contact represent all your marketing tools and generally every way in which people come in contact with your company. It usually takes many touch-points to make a sale – the old average was seven. Today we are inundated with so many sales messages it takes more. Having a wide variety of different tools increases your chance of being in front of your ideal client at the moment they want to buy, or have someone to refer you to. Employing a mix of big and splashy, or small and direct vs. en mass and automatic make it easier to cover more bases in man power and budget.
Sales Just Can't Be This Easy - Can It?
Touch or no touch, you can't take short-cuts. Even if touch does have a positive effect, I would never consider making it part of a sales process as in, complete step 1, step 2, step 3, step 4, touch, close. No way!
How Should You Touch Your Customers?
Every business has a way that they “touch” their customers. What I mean by “touch” is when a business makes the customer think of them through out the day. This is considered touch.
5 Tips for Introducing Yourself at Your Networking Meeting
Before you say, "Hello my name is..." read these tips to make a better impact at your next networking meeting. Networking is a process. It is a sequence of events and touch points with your contacts.
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