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Using Latency to Improve Customer Retention
Latency is simply the average amount of time between customer transactions. By monitoring purchase latencies, you can reduce your marketing expenses while increasing your revenue and customer retention rate.
Data Strategies Checklist
From taking a hard look at your customer data to negotiating better pricing with your data providers, this article is designed to help you make an honest assessment of your data and the money that you spend on it. Our hope is that it will generate some good ideas for your next marketing campaigns!

Other customer transaction Related Articles

The \"Finding Common Ground\" Sales Technique, Is A Myth!
Studies conducted by Dr. Al Mahribian at UCLA into effective communi-cation, strongly indicate that often the decision to purchase a product or service is made in the first two minutes of a sales transaction. Two min-utes is usually not enough time to discover something you might have in common with a prospective customer or client and then build on it to create a trusting relationship.
Are There Differences Between B2B and B2C Transactions in Terms of Customer Satisfaction (A PI Q&A)
Reader Question: Which components determine customer (dis)satisfaction in a B2B and B2C environment, and what are the greatest differences between these two environments concerning customer (dis)satisfaction? My Response: This is an extremely broad question as there are numerous elements that contribute to customer satisfaction. Given that we are discussing an electronic transaction, in which automation is a core element, the key to automating any process is to “free the data from the document.” According to Bankers Online (http://www.bankersonline.com/), true electronic transactions (including approvals) are 75% less expensive than a paper-based process.

Lifetime Value of a Customer is Unlimited
Maybe you’ve heard of this term that some marketers use called “Lifetime Value.” The idea is to calculate what a customer might be worth over the course of doing business with you perhaps for years as opposed to a single transaction. The determination of this number might change the way you look at how much you are willing to invest to get each new customer.
Understanding Double Entry Accounting
Sir Isaac Newton's third Law of Motion, the law of reciprocal actions, states that for every action there is an equal and opposite reaction. The same can be said for accounting. For every financial transaction, there are two sides. There is a debit side and a credit side. For every transaction, these sides must be equal for your books to balance.
Are you out of "touch"?
Touch screen computers may seem like a novelty, but tests have shown that clerks like to use them better and they contribute to faster transaction times and better customer service.
Three Strategies to Keep Your Clients Even in a Bad Economy
One of the CEO Rule for small business owners is: “The Transaction is the Result of the Relationship.” Every business owner wants to build great customer relationships but what happens when the customer calls with a money problem? If the relationship is first in your mind, your options are endless. Find a way to keep the customer today and you are well on your way to keeping that customer for life.
Accepting concept of SSL Certificates authentication
In the cyber world now security is more required on ecommerce site and end user or customer has more mostly trust on secure website for transaction of confidential data.
Getting the Sales Person to Think Like an Executive
The Sales CEO learns to optimize their day by determining the best methods that encourage customer centric relationships that grow business. Great representatives understand that less transaction and more focus on value and performance grow the brand while also growing the business. So what do they do and how is this accomplished?
The Importance of Intangible Assets When Buying or Selling a Business
It is important to know what tangible and intangible assets are in business. Knowing the difference and examples of each can help you with your taxes and the transaction of buying or selling a business. Assets can also be a legal matter, in which case it is important to know about legal protection and how they can help you in any business transaction.

Increase Shopping Cart Conversions Now
In eCommerce trade, one of the most crucial interactions between the merchant and the customer takes place during checkout. The checkout process is where the merchant can exercise most control over the transaction. So, when it comes to providing the best customer service, ensure that you make the checkout process as smooth as possible for the customer.
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