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customer value proposition Tagged Articles



The Pivot Point
Those who have mastered the science of selling understand the importance of having the right words at the right moment in order to turn a sales interaction or conversation in a positive direction with forward momentum.
Customer Service, Customer Satisfaction
Customer attraction, satisfaction and retention, to knowledge, products and services (both internal and external) are driven by the customer’s perception of the value of the offerings relative to the competition. They are also driven by the connection the customer makes to the “real” or practiced organizational culture. Do they like doing business with the organization?

Other customer value proposition Related Articles

Market Focus – the Proposition
Market Focus; the essential foundation to how and where you get your business. Simplistically, you need to look at what you sell (your proposition), who you should be selling it to (your target market) and how you get there (the routes to market). When defining your proposition, you need to strike a workable balance between what you are able to supply and what the prospects and customers need and will be willing to buy.

Creating Customers – a distinct process
Creation of a customer is a very different and separate process from that used when creating and pursuing opportunities. The process of creating a customer, as a carefully planned activity, helps you to build your customers’ understanding of the value of your proposition and the value of their relationship with your company.
What makes \'YOU-nique?\'
understanding your personal and professional Value or Unique Sales Proposition is a key to opening long term profitable customer relationships.
Motivate Your Customer Service Team for Outstanding Customer Service: Six Secrets of Customer Service Motivation
Providing outstanding customer service is one of the most rewarding yet challenging activities within your organization. Exceptional organizations that provide outstanding customer service will experience the following benefits: * Increased customer satisfaction * Increased revenues * Increased repeat and referral customer traffic * Less employee turnover * Increased profits So how do we support and motivate our customer service team to give outstanding customer service? The following are six secrets to motivate your customer service team to give exceptional customer service to your customers.
How to Choose a Value Proposition
What sets your product, service and company apart from your competitors? What value do you provide and how is it different than the alternatives? Your value proposition is the foundation of your entire business and the offers you take to market. When your market clearly recognizes (and appreciates!) the value you provide, it’s easier to generate new prospects and guide them to buy. Now … what if you don't have a clear value proposition? Well, it takes more time and money to show prospects why they should choose you. And as a result, you often end up competing on price – a tough position to sustain over the long term.

Qualifying your Prospects
Qualifying your customer is the process of determining their interest in your value proposition, their budget and their decision-making process. Do they have the Money, Authority and Desire (MAD)? They are not fully qualified unless they have all three. One of the ways you can determine if they are MAD is simply to ask. Here are some qualifying questions that work.

Your Irresistible Offer - Proposals that convert prospects into buyers
As a customer, you’ve no doubt received scads of sales pitches from companies trying to sell you something; the vast majority of which you ignore, tune-out, or reject outright. When the tables are turned, and you are the one making the proposal, there are three key elements that will make your offer more compelling. These three components make-up what’s known as your Unique Selling Proposition or “USP”. When I speak at conferences and for sales and service teams, this is one of the simple tips I share for converting prospects into buyers. Whether you’re making your proposal in person, through a brochure, or on your website, you’ll have more impact by including these three elements…
How To Lose An Investor Before You Finish Speaking
Start-up killers are those spoken statements that will lose the funding or customer deal for the entrepreneur. When speaking to someone about the new product or the business proposition, there is often the moment when you know that you have lost your listener. One misspoken comment and everyone wants to leave as soon as possible. They’ve made their decision and they want you to stop wasting their time. It’s their gut reaction. What are some of these turn–offs?
Developing a Value Proposition
This article provides detail concerning the development of a Value Proposition. Value Propositions are an internal tool to assist organizations in the creation of their communications. By recognizing what the organization does well that is recognized by the customer the Value Proposition serves as a guide for more meaningful contact with the customer.

Discounting to Create Cash Flow? Be Careful.
Before you consider discounting your price, make sure that the customer fully understands the value proposition you offer and that you fully understand the customer's needs and wants...

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