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Using Web 2.0 to Customize Your Sales Process
Usually, you have a long block of text that tries to appeal to several types of people at the same time. You can use the power of Web 2.0 to create a path for each person to follow so that they only view text that's appropriate for them. This way, they don't have to read as much, and they're more likely to go through your entire sales page and go on from there. You can also use their route through your site to determine which up sells or down sells to offer them when they check out.

Other customizations Related Articles

How Do I Make Customizations to my Wordpress Site That Won't Get Lost During an Upgrade?
For most of us with WordPress websites we like to tweak a little bit of everything to make it look just so, but if you’re simply modifying the files that come with the theme then every time you do an upgrade your changes will be lost. Follow these 6 steps to create your own child theme and never lose your WordPress customizations again.
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