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3 Sickly Reasons Why Customers Resist You
Cute story and guess what - your customers are the same way. Some of them will take their time and resist your product or service - right to the very last minute. And THEN they act. Others will jump in much faster with reassurance.

Other cute story Related Articles

Is Your EAddress Unprofessional
Does you e-address project a professional image? Or does it look strange, or "cute" (which Roger Parker says to avoid), or is it confusing?

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Coffee Bean Aroma
Has your significant other ever mentioned he or she would like to own the cute coffee shop on the corner, by your house? Coffee consumption has rapidly increased in the U.S. over the past few years.

Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

3 Sickly Reasons Why Customers Resist You
Cute story and guess what - your customers are the same way. Some of them will take their time and resist your product or service - right to the very last minute. And THEN they act. Others will jump in much faster with reassurance.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
The Systems View
Systems are all around us. We can view most common occurrences with a "systems" perspective. Here is a cute story to illustrate how systems operate.

A Little Something That Microsoft Doesn’t Want You to Know About Bing
The new search engine Bing sure is cute and cuddly looking isn’t it? Well not so fast. The computer giant Microsoft sure does like getting you to use its product. However, in the early days of Bing, Microsoft probably took things a little too far. Here is the story…
Become Your Problem
Mahatma Gandhi once said "You must become the change you seek in the world." I believe the same logic can be applied to solving problems. If you become your problem, you actually stand a better chance of solving it. As I watch the drama of the oil spill and clean up unfold, I am reminded that some problems are particularly nasty to resolve. One technique that often leads to helpful and creative insights is to personify the problem and try to analyze it as if you were the object. This is particularly helpful in team environments. This technique was useful in the remarkable rescue of the Apollo 13 Astronauts. Once you attempt to act and feel like a stuck valve or an overheated radiator, you can elicit some highly creative solutions to challenging problems. The attached story is a cute reminder of this principle.

Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
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