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The 7 most deadly sins of print advertising
If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs.
Website Customization What can we do
Every individual would definitely want their website to look good, if not, to the best they can. Here are a few things we could look out for when wanting to create a professional looking webpage.

How To Design A Web Site That Sells
Your web site can be your 24/7 sales team if you set it up properly. Incorporate these elements into your design and have your business work for you, even while you sleep.

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Bad Word of Mouth and customer feedback
The Dark Side. Welcome to the dark side.. Bad Word of Mouth is bad news. If you need any evidence we love hearing it, switch on the evening news.

The Dark Side of Goal Achievement: Where's the Tipping Point
Despite its many benefits, goal achievement does have a "dark side." Where's the tipping point? Read this article and learn the 3 telltale signs you are on the dark side of goal achievement. Do any of these sound like you?
Why the African Digerati Can Make a Difference
Some of the greatest insights on this site have come from the individuals leaving comments. Someone by the name of “Goat Herd” left one of those comments today, on one of my favorite blog posts “The Dark Continent: It’s Still Dark” from over a year ago. Thank you “Goat Herd”, and thanks to everyone else who enriches all of us by leaving comments and keeping the discussions going here. This comment is worthy of a post entirely to itself, it’s well worth the read:
Creating Twitter Backgrounds for Twits And Other Self Acknowledged Dum-Dums
The Only 3 Things You Really Need To Know: 1. What makes a good background? 2. Technical stuff. 3. How to upload your background.
Video Marketing Consistency
Include your website URL on a blue background at the beginning and end of your first video, do it again with the second and the third. It doesn’t matter if there’s a different URL: Using the same background colors that people identify with you or your website will make it feel like they’re watching something familiar and consistent. That breeds trust.
Avoid These Employment Background Check Mistakes
Employment background checks are a valuable tool for organizations that compete on the quality of their workforce. Yet with increasing legislative control and legal attention around employers' use of background screening due to incorrect or inappropriate use of background checks to inform their hiring decisions, employers must pay close attention to the process. Find out the most common employment background check mistakes and learn how to avoid them.
The Search for Perfection - How it Can Ruin Your Sales Efforts
Sometimes perfection is good but sometimes there is a strange dark side. First the good and then, in the fifth paragraph, I'll share the frightening dark side with you.
The Background Credit Check Under Fire: Fair or Not?
The use of background checks and specifically background credit checks has been under intensifying debate among national and state officials causing some to believe the use of credit checks should be more severely restricted or banned altogether.

Background Screening Terminology
Dealing with an expert background screening company (and other specialized vendors) can sometimes mean you’ve got to learn a whole new set of “lingo”. To help you out, this article outlines some basic employment background screening terminology.
The Current State of B2B demand generation
I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.” But I just saw the results of a study by Act-On and the verdict is clear. Most continue to market in the dark.
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