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The Dark Horse of Success: Cowell Becomes a Hit
Now that Cowell had started his company, he needed to find an artist that would help take it to the top. That was when he met Sinitta, an aspiring pop singer, who Cowell immediately both asked out on a date and signed a contract with. In little time, her single “So Macho” had become a smash hit in the UK. At the same time, Cowell struck up a friendship with successful producer Peter Waterman and, in his own words, “followed him around like a dog,” in order to learn as much as he could about the industry.

Other dark horse Related Articles

Bad Word of Mouth and customer feedback
The Dark Side. Welcome to the dark side.. Bad Word of Mouth is bad news. If you need any evidence we love hearing it, switch on the evening news.

The Dark Side of Goal Achievement: Where's the Tipping Point
Despite its many benefits, goal achievement does have a "dark side." Where's the tipping point? Read this article and learn the 3 telltale signs you are on the dark side of goal achievement. Do any of these sound like you?
An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.
Machine Gun Marketing
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
Getting Your Horse (Customers) to Drink Water
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
A Philosophy To Live By
Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.”
The Search for Perfection - How it Can Ruin Your Sales Efforts
Sometimes perfection is good but sometimes there is a strange dark side. First the good and then, in the fifth paragraph, I'll share the frightening dark side with you.
The Current State of B2B demand generation
I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.” But I just saw the results of a study by Act-On and the verdict is clear. Most continue to market in the dark.
The Knight Dismounted
The present and future of a former great world power. The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.

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