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Email Marketing Demystified
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips.

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Bad Word of Mouth and customer feedback
The Dark Side. Welcome to the dark side.. Bad Word of Mouth is bad news. If you need any evidence we love hearing it, switch on the evening news.

In His Own Footsteps: The Early Years of Philip Knight
He might never have played pro sports or owned a sports team, but Philip Knight has been dubbed the “most powerful person in sports” by Sports Illustrated. Worth an estimated $7.1 billion, Knight turned an idea he first penned in a college essay into the largest sportswear supplier in the world. Today, Nike Inc. earns revenues in excess of $15 billion and has become one of the world’s most recognized brands.

Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

Lesson #4: Keep Your Company in a Constant State of War
“Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had.

Victory in Motion: How Nike Soared To the Top
“Sports is like rock ‘n’ roll,” says Knight. “Both are dominant cultural forces, both speak an international language, and both are all about emotions.” Since the company first got its new name in 1972, Nike has appealed to the emotions of customers to become the leading athletic shoe retailer in the world. With the company’s ‘Swoosh’ logo tattooed on his ankle, Knight has become the embodiment of what it means to succeed as an entrepreneur in the 21st century. How did Knight climb to the top?
Productivity effects of ill health and malnutrition: The Effects of Human Capital on Economic Development
Less research has been done on the returns to health and nutrition than on the returns to education. This is partly because the non-monetary aspects of these returns - greater longevity, reduced suffering and absence of disability - are arguably more central than in the case of education.
What's Returns Have To Do With It?
On a subject I don't talk much about, I wanted to address a subject that does affect retailers, even with a good POS system. And that's about returns. We can't ignore statistics, and these are showing us some important trends in retail fraud. We're finding that fraudulent returns total $9.6 billion a year, according to figures from the National Retail Federation, and a Return Exchange's Retail Returns Study puts the figure at more than $17 billion annually. Returns that come through an automated system like your POS can take the burden of granting returns out of the store's hands. The merchandise tag can be scanned at point of sale and, when a customer c
Choosing the Right Program for Tax Return Preparation and Filing
In recent years every aspect of our lives has been transformed by technology. Just as Google and Online Shopping have become part of our life, preparing and filing Tax Returns is no exception to the internet revolution. Almost 75% of individual tax returns are paperless and received by the IRS through the electronic filing (E-file) service and $180 Billion in tax refunds is paid electronically through direct deposit. Paper Returns are quickly becoming a thing of the past, but there is still the difficulty of choosing the right tax program and getting maximum tax refund from the IRS with peace of mind.
How to Start a Tax Preparation Business
If you like filling out tax returns, are detail oriented and work well under pressure and deadlines, you may enjoy a career preparing tax returns for other people. In fact, you can even start your own tax preparation business on a shoestring budget.
The Current State of B2B demand generation
I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.” But I just saw the results of a study by Act-On and the verdict is clear. Most continue to market in the dark.
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