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dashes Tagged Articles
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Ten Tiny Apps That I'm Thankful For
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| This is Thanksgiving, so I’d like to show some gratitude for ten tiny apps that I use almost every day. If you’re a writer, blogger, speaker, or entrepreneur who uses a Macintosh, please give them a look because they will make you more productive. |
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How to Win More Sales
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| Would you like to be the top or near the top sales winner? Can you imagine if you achieved this goal to increase sales, what would that mean for your business or even yourself?
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Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting
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| An Easy Way to Make Your Copy More Inviting
Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone.
How to Force Your Reader to Keep Reading – Let Me Explain
AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale
Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy.
AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies?
AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program |
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Converting Visitors Through Errors and Form Fields
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| Forms are one of your primary points of contacts with your visitors. While many visitors still use email or even the telephone to contact you or to place an order, the vast majority will contact you first via your web forms. Forms that are broken or improperly implemented cause frustration and can greatly reduce your conversion rate for leads and sales.
It is up to your design and development team to test your site's web forms as thoroughly as possible in order to eliminate any errors. While no site can ever be 100% error-free, finding and fixing errors sooner, rather than later, is important to maintaining a usable website. When user and usability errors do occur --and they will-- it is important to employ the right safeguards in order to ensure visitor satisfaction and reduce exit rates.
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