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The Customer Contact Database
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.
The Power of Recency and Frequency in Growing Your Small Business
The most powerful predictor of future behavior is past behavior. This article explains the predictive power of Recency and Frequency when marketing to your customers.
Personal blogging is finished? Say it ain’t so
There's still room for new voices in the blogsphere
Lead Generation = Dollar Creation
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation.
CRM Implementation: Know Thyself
This article delves further into the importance of understanding what you need in terms of CRM technology and provide you with some good tips for your business on how to conduct a needs assessment prior to buying. This way you can stretch those marketing dollars -- and end up with exactly what you need.

Other database marketing Related Articles

Achieve Customer Relationship Management Success
This article is all about data quality and how important it is to you Customer Relationship Management. No matter what size customer database you have, it's good to understand the tools and technology available to ensure that your database stays clean and accurate. We cover relatively simple tools to use all the way to referential data linking. While you may not need this type of linking, it's good to have a grasp of what it is as you are managing your database.
FIND The power of your database
A FileMaker database is an excellent place for storing mountains of information. But what about when you want to get it out again? What’s more - how do you accomplish that quickly and efficiently - and preferably all in one hit? In this article we will show you just how you can pull out even obscure sets of data, and make sure your data and your FileMaker database is really working for you...
Email marketing – How do you start talking to your customers?
Email marketing doesn't have to be some mystical science that only a few people can understand. It's also not meant to totally overtake all your other forms of marketing, after all everyone can sometimes get a little sick of the amount of Spam that can build up daily. However, though careful use of your database and providing the right message targeted at that person often provides huge dividends.
Secrets of Power Marketing Promote Brand You
Enjoy the summary of this best selling book - the first guide to personal marketing for the non-marketer. Read about the five key strategies to help you get more from your personal marketing efforts. The strategies: Manage Perceptions; Build Relationships; Work with the Media; Use Leverage and Harvest your Database.
The Customer Contact Database
One of the most important assets of any small business is the customer database. It is the foundation for all successful marketing programs but many small business owners either fail to keep one or do not properly code it for use as a marketing tool.
Why e-newsletters can be a marketing recession buster
email newsletters and e-alerts - the new equivalent of an old TV newsflash - are coming into their own as marketing and PR budget tighten. Fast, cheap and as far reaching as your database allows, no wonder print marketing is finding it hard to keep up!
How To Use Database Marketing To Skyrocket Your Online Profits
Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.

Mastering Marketing Strategies
The key to any successful business is to establish a successful and well maintained database of clients (Repeat, Referring & Raving Fans!) Creating this database generally comes from Lead Generation through different Marketing Strategies. Establishing some key points to follow whilst preparing for your marketing campaign can mean the success or failure of any business. So follow the leaders in the industry, learn from them and come up with your very own creative angle to seperate yourself from the competition!
Check out O*Net - A great Free HR Online Resource
If you don’t already know about it, you need to pay an online visit to O*Net, the nation’s primary source of occupational information. The O*NET database contains information on hundreds of standardized and occupation-specific descriptors. The database, which is free to access, is continually updated by surveying a broad range of workers. O*NET Online, an interactive application for exploring and searching occupations. The database also provides Career Exploration Tools, a set of valuable assessment instruments for workers and students looking to find or change careers.

Good Example of Poor Scalability
A well-built FileMaker Pro database will have the ability to maintain its speed and usability over time while managing an ever-increasing number of records. When best practices are not applied, they can slow a database to a crawl under the most modest circumstances. This is the concept known as scaling.
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