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Markus Frind and Plenty of Fish - A Case Study in Effective Sales and Marketing Strategy
A couple weeks ago, I read one of the most compelling articles on a growing business that I have read in years. In his article entitled, "And the Money Comes Rolling In", Inc. Magazine writer Max Chafkin talks about Markus Frind's strategies for growing his personal dating website, Plenty Of Fish. Frind's idea was to build a basic user-content-driven website and pay for it with ads. He started from scratch and built out a minimalist site by anyone's standards (look at it now and there still isn't anything too impressive - distorted personal pictures and a heart favicon). But the idea resonated with thousands of people who were paying for a dating service and looking for a free alternative. He is now clearing $5 million a year after taxes. He has a handful of staff members and a nice, but mostly unfurnished, office in Vancouver.

Other dating service Related Articles

Just like a small business should
John Jantsch at Duct Tape Marketing has a great post about Espresso Dating, the new partnership between Starbucks and Yahoo! Personals.

Learning from Lonely Farmers
It’s no big news that there are a lot of single people in the world hoping to hook up with that special someone. Some of them join dating services. Some go online. Some ask friends to fix them up on blind dates.
Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Selling is Like Dating
Selling your services is in many ways, analogous to the dating process. There are several steps in the process and if you attempt to rush the process by skipping a step or two, you will most likely face rejection.
Franchise Brokerages--The Smart Choice In Small Business Opportunities
If you've done much research into franchise opportunities these days, you've no doubt discovered that there are plenty of reasons these days to choose a franchise rather than to start your own business from scratch. Banks are much more willing to lend money to franchisees (especially during a lending freeze) and franchises are proven to have 5 times the success rate, which is reassuring in this type of economy. Here's a look at franchise businesses that show would-be-franchisees the best options available and work almost as a dating service for franchises; matching perfect franchises with the right candidates.
Markus Frind and Plenty of Fish - A Case Study in Effective Sales and Marketing Strategy
A couple weeks ago, I read one of the most compelling articles on a growing business that I have read in years. In his article entitled, "And the Money Comes Rolling In", Inc. Magazine writer Max Chafkin talks about Markus Frind's strategies for growing his personal dating website, Plenty Of Fish. Frind's idea was to build a basic user-content-driven website and pay for it with ads. He started from scratch and built out a minimalist site by anyone's standards (look at it now and there still isn't anything too impressive - distorted personal pictures and a heart favicon). But the idea resonated with thousands of people who were paying for a dating service and looking for a free alternative. He is now clearing $5 million a year after taxes. He has a handful of staff members and a nice, but mostly unfurnished, office in Vancouver.
Date Your Customers - They'll Keep Coming Back
There are a few rules you follow when dating your significant other. It times time to build that relationship. You work on it through open communication and true concern. The same ideas should hold true in your business relationships. Here's 6 rules for dating your customer.
Dating and Working Online.
Dating online is like going to Costco for mayo and coming out with a year's supply of turkey.

Stress and the Dating Game
Sure dating in this day and age is stressful, what with all the game playing involved even though what women say they value most is honesty, I find that women will often play their own games. It’s no wonder why men are stressed around dating. I thought I would provide some ways to rethink the dating game so that when stress does come up, you are better able to deal with it.
The Impact of Social Media on Online Dating, Dating Agencies and the Singles
The rise of social media and its growing impact have more bearing on businesses which operates on "online connectivity" especially the online dating sites. To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:
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