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The Nine Best Story Lines for Marketing
Lois Kelly is the author of Beyond Buzz: The Next Generation of Word-of-Mouth Marketing. This is her explanation of the top nine types of stories that people like to talk about. If you’re pitching your company to investors, customers, partners, journalists, vendors, or employees and you don’t use at least one of these story lines, you probably have a problem. And most likely you’re too close to what you’re doing, so you think that you’re uniquely “patent-pending, curve-jumping, and revolutionary.” :-)
How to Increase Sales Is By Keeping Head on the Challenge, Heart on Prize and Hands in Action
How many times in sales are we so focused on just the prize that we forget about the challenge or challenges preventing us from sales success? Knowing what the prize is that being an earned sale, is important. Yet, we must not forget to make sure that all of our actions are aligned both to that prize and challenge.

Are Your People Skills Killing Your Profits?
If you listen to the conversations from people who are not self-employed you'll notice they will often discuss the problems they have with management. Having two members of my family, my daughter Tia and husband Tama working as employees, many of our daily catch-ups are centred on this topic.

Competing Against the Big Guys
It's always of concern when a large company moves into your neighborhood and takes away your business, or you are trying to start up a business in competition with the "big guys", but there is room for you if you are realistic and work "wisely".

Other david and goliath Related Articles

Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

7 Steps to Internet Marketing Success
Slaying Goliath isn’t the goal of every internet marketer, but competing effectively is near the top of the list. With the seven tips outlined in this article, you can be well on your way to internet marketing success that hopefully helps you to at least play in Goliath’s sandbox at some point.

How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
5 Things to Look for in Home Business Ideas and Opportunities
Want to know five key things to look for in home business ideas and opportunities? Check out this article by expert author Jeffrey David Nelson on exactly that! Jeffrey David Nelson is an expert author and business coach in the network marketing industry...
The Orange Index Card Trick
I recently finished reading David Allen’s “Getting Things Done” and I have to say I found it very interesting. While I consider myself a very organized and productive person, I learned quite a few things from the book. The most powerful thing I learned was to put all of my thoughts of things to do in one single place. I’ve always been a list maker and have most of the items in my head on the list but I didn’t have them all until I read David’s book.

What Would Moses Say About Social Media: The 15 Commandments
David Warschawski, CEO of Warschawski, discusses the recent social media trend in his article, "What Would Moses Say About Social Media: The 15 Commandments". David shares best practices for incorporating social media into marketing and communication strategies without losing sight of your brand and traditional media.

Win Business Faster Than Your Goliath Competition
If waving a magic wand would win more business faster than the competition, no doubt every we'd all do this. Needing to shine in the spotlight against Goliath companies won't stop until we fix how we give business presentations -- specifically business video presentations.
David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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