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Crisis? What Crisis?
4 practical tips for helping your employees weather a crisis.

Flexing Your Fiscal Muscle
Walt Disney went bankrupt several times, yet he always bounced back-and created Disneyland in the process. Steve L. was the proud and profitable owner of a gold mine in another country. He was sitting on top of the world when the government nationalized his business, taking over his mine and providing no compensation. He lost it all overnight, and yet he picked up the pieces and started all over again. David Butler was raised on an Indian reservation. David's family lived on dirt floors well into his teens in spite of his father being a hard worker. They managed to get by but never seemed to get ahead.

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Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

Do You Have The Courage To Follow Your Dreams
Learn how Jen Groover, the innovative genius behind "The Butler Bag" turned a million dollar idea into gold.

Flexing Your Fiscal Muscle
Walt Disney went bankrupt several times, yet he always bounced back-and created Disneyland in the process. Steve L. was the proud and profitable owner of a gold mine in another country. He was sitting on top of the world when the government nationalized his business, taking over his mine and providing no compensation. He lost it all overnight, and yet he picked up the pieces and started all over again. David Butler was raised on an Indian reservation. David's family lived on dirt floors well into his teens in spite of his father being a hard worker. They managed to get by but never seemed to get ahead.

How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.

The Orange Index Card Trick
I recently finished reading David Allen’s “Getting Things Done” and I have to say I found it very interesting. While I consider myself a very organized and productive person, I learned quite a few things from the book. The most powerful thing I learned was to put all of my thoughts of things to do in one single place. I’ve always been a list maker and have most of the items in my head on the list but I didn’t have them all until I read David’s book.

A LEADER MINUS ENTHUSIASM IS EQUAL TO WHAT?
Genius has a blood group of positive enthusiasm. Edward B. Butler said”One man has enthusiasm for 30 minutes, another for 30 days, but it is the man who has it for 30 years who makes a success of his life. We must have fun in what we are doing. Founder of IBM Watson asserted very well “it was all fun, never business.

What Would Moses Say About Social Media: The 15 Commandments
David Warschawski, CEO of Warschawski, discusses the recent social media trend in his article, "What Would Moses Say About Social Media: The 15 Commandments". David shares best practices for incorporating social media into marketing and communication strategies without losing sight of your brand and traditional media.

David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?

Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.

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