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Email Marketing Demystified
I’ve combined some of the things I learnt from Matt Furey with my own approach to writing, and the result is a winning combination that I use to write emails that actually make money. For me, writing an email is a 4-step process – it’s a system that you can use and build on. 1. Current or Evergreen? 2. Determine the Strategy 3. Write down the Bones 4. Edit And additional tips.

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Doubling Your Postcards ROI
Would you like to double your return on any "lead generation" postcard marketing campaign you launch? This article will show you a simple, easy tactic you can implement very quickly that will make your postcards perform "double duty."
Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

Double Marginalization and the Decentralized Supply Chain
Double marginalization is defined as the “exercise of market power at successive vertical layers in a supply chain.” Dating back to Lerner (1934) the problem that arises as a result of double marginalization is tied to an impetus to mark up the product’s price above marginal cost. According to a 2005 Caltech paper (Vertical Integration of Successive Monopolists: A Classroom Experiment) the sequence of mark-ups “leads to a higher retail price and lower combined profit for the supply chain than would arise if the firms were vertically integrated.”
How to Get Double Digit Responses to Your Email Newsletters
I’m happy to say that I’ve enjoyed double digit open rates and sometimes even double digit click rates for many, many of my newsletters this past year. Following these common sense tips means you can, too.
How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

Date Your Customers - They'll Keep Coming Back
There are a few rules you follow when dating your significant other. It times time to build that relationship. You work on it through open communication and true concern. The same ideas should hold true in your business relationships. Here's 6 rules for dating your customer.
Stress and the Dating Game
Sure dating in this day and age is stressful, what with all the game playing involved even though what women say they value most is honesty, I find that women will often play their own games. It’s no wonder why men are stressed around dating. I thought I would provide some ways to rethink the dating game so that when stress does come up, you are better able to deal with it.
The Impact of Social Media on Online Dating, Dating Agencies and the Singles
The rise of social media and its growing impact have more bearing on businesses which operates on "online connectivity" especially the online dating sites. To avoid a long-drawn discussion, I summarise the different effects on online dating sites, dating agencies and the singles with the following:
David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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