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Two Yahoos on a Roll: The Early Years of Jerry Yang and David Filo
They started off as two graduate students at Stanford University. Today, they have a combined personal net worth of $5.1 billion. That is all thanks to Jerry Yang’s and David Filo’s attempts to find anything they could do to avoid working on their doctoral theses. Bored one day, the two decided to play around with the newly emerging Internet and create a list of their favourite sites. That list has since grown into Yahoo!, one of the world’s most popular online search portals, with more than 130 million visitors each month and revenues in excess of $6.7 billion.

David Filo and Jerry Yang Quotes
David Filo and Jerry Yang Quotes

Other david filo Related Articles

Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

Two Yahoos on a Roll: The Early Years of Jerry Yang and David Filo
They started off as two graduate students at Stanford University. Today, they have a combined personal net worth of $5.1 billion. That is all thanks to Jerry Yang’s and David Filo’s attempts to find anything they could do to avoid working on their doctoral theses. Bored one day, the two decided to play around with the newly emerging Internet and create a list of their favourite sites. That list has since grown into Yahoo!, one of the world’s most popular online search portals, with more than 130 million visitors each month and revenues in excess of $6.7 billion.

Riding the Wave: Yang and Filo Turn Surfing into a Success
“It was a really gradual thing, but we'd find ourselves spending more and more time on it,” says Yang of his and Filo’s newly created online directory. “It was getting to be a burden.”

Lesson #1: Go With Your Growth
“Thousands of people were producing new Web sites every day,” recalls Filo of Yahoo!’s early days. “We were just trying to take all that stuff and organize it to make it useful. As it became more popular, it became pretty clear we would have to get more people involved.”

Lesson #4: Give Your Business a Little Brand Aid
“Originally, it was Jerry’s Guide to the World Wide Web, but we settled on Yahoo!,” says Yang. “It is a pretty recognizable brand name.” Despite Filo’s admission that he was “not crazy about the name at first,” he now concedes that they made the right choice. “It grew on me,” says Filo, who is now grateful they selected a name that is “so memorable and that conveys the sense of fun involved in all this, the sense of adventure. This is what really distinguishes our site.”

David Filo and Jerry Yang Quotes
David Filo and Jerry Yang Quotes
How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

leaders are the sales man of fun
The company's slogan early on was "Do what's crazy, but not stupid!" Yang and Filo understood the importance of creating a fun atmosphere at work. The employees work long hours, but management is all too aware of that. As such, they make sure that the work environment caters to their every need. From video games throughout to catered lunch programs, Yahoo!'s internal culture is one of the company's top priorities. Yang and Filo wanted their company to be a place where people loved coming to work, just as they did. By focusing on creating a culture that makes employees feel at home, they have begun finding many employees who prefer staying at work over going home, simply because it is more fun.
David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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