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The King of the Skies: Herb Kelleher Gets His Start
Almost 40 years ago, Herb Kelleher came up with a radical idea: He wanted to start a no-frills airline that not only ensured people got to where they wanted to go and at low prices, but that they had fun doing it. Today, the small Texas airline he founded in 1971 has become the second largest airline in the world by number of passengers carried. Southwest Airlines carries over 100 million passengers to 63 cities across the U.S. each year.

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Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

Reaching New Horizons: Southwest Airlines Takes Off
With his own legal experience and his partner’s business acumen, Kelleher was convinced the two of them could see their business lift off. What was their idea? They wanted to create a no-frills airline, and one that would be exempt from the restraints of federal price regulations. By refusing to cross state borders, and operating flights only within the state of Texas, they were able to do so. Kelleher’s new Southwest Airlines offered drastically reduced fares and quickly became a hit with passengers.

Lesson #3: Personality is Power
One day, Kelleher received a letter from one of Southwest’s ramp agents in Oklahoma. It read, “Herb, I’m on to what you’re doing…You’re making work fun – and home work.” Kelleher viewed the letter as validation of his efforts to bring a little personality to his company.

Lesson #4: Learning by Doing is the Better Way
“[I] learned it by doing it,” says Kelleher, “and I was scared to death.”

Flying High: How Kelleher Took Southwest to the Top
“I took an aptitude test in college, and it said there were three things I’d be fairly decent at,” says Kelleher, “being a journalist, an editor, or a lawyer.” Nobody – not the other airlines, not the financial community, not even his own aptitude test – believed Kelleher had what it took to start a successful company. So how did this man who was so destined to be a lawyer defy fate and become one of the most successful CEOs of his time?

Herb Kelleher Quotes
Herb Kelleher Quotes
How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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