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How Do I Keep Customers In Tough Times?
As David Sandler used to say, be a "fuzzy" source for your customers. For those of you not familiar with this terminology, it includes "warm fuzzies" and "cold pricklies." Warm fuzzies are those things that make other people feel good. Cold pricklies, on the other hand, are those things that don't feel so good.
Probing For Pain
If your sales people are involved in prospecting then they’ll already know the challenges of persuading a prospect to give them the business. Ultimately there is a 4-step process involved in buying, that all of us follow;

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Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

How to Eliminate Your Excuses For Failing in Sales
Have you ever become angry because a prospect has misled you or got you to do free consulting, stolen your ideas and done it themselves or shopped your proposal around town to get it done cheaper? Have your salespeople wasted scarce, expensive resources on non-prospects or discounted needlessly so they could buy the business and still expected to be paid full commission? This is an example of how you can go through a catharsis to rid yourself of the negative baggage most of us carry in sales because we've made the mistake of taking rejection and manipulation personally. David Sandler said, "There's no such thing as a bad prospect .... only bad salespeople". Do this exercise and email me with your reaction on marcus@marcuscauchi.com. I'd love to hear how it affected you and your salespeople.
Sales Training London: Birth Order Selling Strategies
"Sales is Broadway play, played by a psychiatrist" according to David H Sandler, founder of the Sandler selling system. In this Sandler White Paper, you will learn about advanced people-centered skills to help you become a more effective bonder, a more effective salesperson, and, as an added plus, a more effective person in dealing with others. Discover a fresh approach to the psychology behind the sale. You might hate it, you might find it useful , but it will challenge you to think more about how you adapt your selling style to your influence your prospects.
Sales Training London The 7 Reasons Why YOU Fail to Sell
Years of stupid mistakes, behavioural errors, mental blocks have cost me a fortune. 3 and half years ago I had a Eureka moment when I came across the Sandler selling system and I went from Mr Mediocrity to owning London's first Licensed Sandler Sales Institute, to becoming one of the UK's leading sales trainers and to having a personal network of over 4000 business contacts. I wasn't scared to sell any more, my close rate went from 1:10 to 96% and now I teach my clients to achieve this level of success. Here's how ....
Selling in a Recession Obsession
As news of the battered economy proliferates the media and consumer confidence stagnates to historic lows, nowhere does the impact hit closer to home than in the sales industry. That's why it is important to have an effective strategy in place to take action when the economy is trending down. In response to this, Sandler Training (also known as Sandler Sales Institute) has co-authored a book titled Five Minutes with VITO(sm); Making the most of your selling time with the Very Important Top Officer. The book, which is scheduled for release August 15, will be available for purchase through Sandler Training locations and on Amazon.com.

How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
How Do I Keep Customers In Tough Times?
As David Sandler used to say, be a "fuzzy" source for your customers. For those of you not familiar with this terminology, it includes "warm fuzzies" and "cold pricklies." Warm fuzzies are those things that make other people feel good. Cold pricklies, on the other hand, are those things that don't feel so good.
David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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