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What You Think is What You Do (and Who You Are)
Most people when they want to figure things out or change what is going on in their lives tend to focus on the external…the doing. They say to themselves, “What do I need to be doing differently?” When the question should be, “How am I thinking about this situation?” Anything we do in the ‘external’ has its genesis in our brains…the internal. Whatever is happening outside of us in our lives is a reflection of what is going on inside of us…specifically, inside our brains. So if we want to change, we need to focus first on how we think about it…whatever it is. How are we connecting the dots and how can we build new hardwiring so that we can travel a different road to where we actually want to go instead of the old road that keeps dumping us off in the same place that isn’t working for us.

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Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

God At Work Through Ordinary Men and Women at Work
In this short faith based insight, David Oliver shares from Biblical history the unmissable power of work to shape things fopr good or ill on our planet. READ MORE
FROM SWANAGE TO AUSCHWITZ
In this moving narrative David Oliver shares a joureny from a small fishing jetty in Southern England all the way to the concentration camp at auschwitz and draws from it some pronciples of work that is good work
The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
How to structure your business to protect your intellectual property
It was only after Dean signed one half of the shares over to his General Manager that he realised what he had done. The intention when he sold those shares was to give away half of his Auckland business. However, what Dean had inadvertently done was give away half of his dreams and aspirations for the brand which he had spent five years building up from scratch. A simple step taken before the share sale could have avoided this problem, but Dean was now looking at buying back the shares from someone who didn’t want to sell.

The Problem with Kids: How Your Products and Services are Truly Perceived
The author shares a remarkable insight on how B2B companies market today. Their products and services are like their children. They may love them, but no one else does. As David Meerman Scott says "No one cares about your product and services except you."
What Would Moses Say About Social Media: The 15 Commandments
David Warschawski, CEO of Warschawski, discusses the recent social media trend in his article, "What Would Moses Say About Social Media: The 15 Commandments". David shares best practices for incorporating social media into marketing and communication strategies without losing sight of your brand and traditional media.

David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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