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Michael Jordan Inspires Greatness At The End
I write this as the greatest basketball player ever goes into the Hall of Fame, Michael Jordan. It feels to me that an era for me is now gone and my childhood is now over, but I could not help but notice the greatness again in Air Jordan.

Overcoming Objections with the "Turn Device"
Turn the customers objection into a sales close by using the "Turn Device". They will close themselves.

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Diamonds In Your Backyard
This is a story about David. David was a very ambitious and proud man, who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He knew that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich nor happy. After he died the local condominium developer bought David’s property and started to dig the foundation. And what did he find? He found that for all these years David was sitting right on top of a very large, very rich diamond mine. I tell this story to remind us to look first in our own back yards for the glittering opportunities.

Attract and retain the right people for your Company
Steve Thompson, a FocalPoint Business Coach takes you through how to solve your hiring issues. Find out more here.
How to Give a Guarantee That Attracts New Business... and Doesn't Put You at Risk.
I was working with my client David (not his real name) - the principal of a sports psychology business - to review their marketing program. I asked David "Do you offer a guarantee?" David thought for a moment and then replied, "No... We can't really give a guarantee." >> Do you think the same thing about your business? Read on to find out how to give a guarantee that attracts new business and doesn’t put you at risk.

Building Self Assurance
How Ellen Thompson built self assurance and maintained confident when it mattered.
When Your Business Grows Up, You Became A Manager
Jennifer Thompson tells her story on the difference between between an entrepreneur and being a manager of a business.
The Seven Deadly Sins of Branding
What do Apple, Nike, Dyson and the Mini Cooper have in common? Veteran branding expert designer David Brier dissects the key liabilities in creating a world-class killer brand, seven to be exact. Citing information from the Wall Street Journal, David offers a succinct message especially useful in these times when intelligent marketing must be senior to all other efforts a business makes.
Firing Without the Headache or Heartache
It is Friday afternoon and you call John Thompson in to your office.
What Would Moses Say About Social Media: The 15 Commandments
David Warschawski, CEO of Warschawski, discusses the recent social media trend in his article, "What Would Moses Say About Social Media: The 15 Commandments". David shares best practices for incorporating social media into marketing and communication strategies without losing sight of your brand and traditional media.

David Wood - A Worthy Marketing Mentor
You may have had a friend or do have one by the name David Wood. However, he is not the one to be discussed here. Better still, could it be that you heard about one David Wood who is known to be one of the big players on network marketing?
Key 2011 Hacker Prevention Lessons
I recently came across this article on the “Top hacker disasters of 2011”, written by David Aitel of Immunity Inc. David has put together a brilliant article that lists some of the high profile attacks and five lessons to be learned. One key point that you should notice in this article is that there was no single security failure points that caused the company’s breach. The points of attack ranged from technology being cracked to poor security practices within a corporation. After reviewing David’s 5 lessons, I wanted to comment on each to add a little more insight.
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