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Guerrilla Persuasion
Marketing is persuasion at its core. You must persuade individuals or groups to part with one of their most prized possessions: -- their money.

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The Gecko vs. The Duck
Which is better? Geico's Gecko or Aflac's Duck?

Shackled to Our Own Ideas
The Romans had many creative ways to kill people. One was to shackle a live person to a dead one: face to face. Eventually disease and death would overcome the living. Sometimes we shackle ourselves to ideas that are dead, out-moded, and have no way of succeeding. In the end they drag us down and our efforts die.
Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”
Is Brick and Mortar A Passing Fad
During the dot-com boom the mantra was “Brick and mortar is dead!” Then when most of the dot-com’s crashed like an elephant sitting on a wicker chair, the mantra suddenly changed back to “The Internet is dead! Long live brick and mortar!”
Value, Value Stream, Flow, Pull, Perfection
Manufacturing executives said it didn't apply to them. (They were dead wrong.) Software development executives said it didn't apply to them. (They were dead wrong.) Business & technology services executives said it didn't apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn't apply to them. And of course they are right. Right?

Don’t Let Dead Links Kill Your Website
Dead links that no longer point to a web page can hurt your rankings in the search engines. We describe what dead links are, how they happen, and how to detect them.
If it Looks like a Duck....
If it looks like a duck, walks like a duck and quacks like a duck - let it be a duck.
WHEN IS A
Whether a continuing commercial relationship is a "franchise" under the Franchise Rule, is determined by whether the business relationship contains the three definitional elements of a "franchise" set forth in the Franchise Rule, and it does not matter what name the parties choose to assign to the relationship. 44 Fed. Reg. 49,966 (August 24, 1979). In other words, if it walks like a duck and quacks like a duck . . . .

The Real World Value of the Virtual World
If it looks like a duck...walks like a duck...quacks like a duck do you think that maybe... Lots of folks are saying the valuations of today's virtual businesses are real, not like the last bunch that went up in glory and down in flames. Others aren't so sure. Most of us find it interesting but don't have any skin in the game. Take a look at the analysis, the comparisons and judge for yourself. Whatever your conclusion we know one thing we're in for a helluva ride. just don't wake up with a tattoo and a monkey.

Dickens Would Love "A Broncos Carol"
The ol' Broncos were dead - as dead as a doornail. This must be clearly understood (and at 1-4, believe me, it was clearly understood), or nothing of the miraculous can be perceived in that which follows....
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