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Get a Grip!
President and Michelle Obama slipped up when they gave the Queen of England the "sandwich" handshake. Fortunately, I had the opportunity to appear on Fox TV in Chicago to discuss it! While people may decide 10 things about you within 10 seconds of seeing you, it takes only 1-3 seconds to speak volumes through your handshake. Having a firm handshake is essential in the business world. It's a key ingredient in creating a good first impression.

Six Life-Threatening Marketing Problems
90% of start ups don’t make it past their first year; while 90% of the survivals don’t live long enough to celebrate their 5th birth day. I don’t want to paint a gloomy picture here, but it’s the brutal fact all entrepreneurs have to face. As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem. Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems.

How to advertise without spending $1 on advertising
Are you a boot-strapping entrepreneur struggling to get appointments and find new customers through conventional advertising methods? What if you could discover one method to generate business around the clock without spending a dime on advertising? Does it sound too good to be true? Before I explain, let me ask you one question… Have you ever jumped into the deep-end of a pool without learning to swim first? That’s exactly what most businesses are doing with advertising. They believe what the advertising sale rep tells them, that as soon as their ads go live, their phone will ring off the hook and their inbox will be filled with floods of incoming emails.

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Shackled to Our Own Ideas
The Romans had many creative ways to kill people. One was to shackle a live person to a dead one: face to face. Eventually disease and death would overcome the living. Sometimes we shackle ourselves to ideas that are dead, out-moded, and have no way of succeeding. In the end they drag us down and our efforts die.

Guerrilla Marketing Memes
The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”

Is Brick and Mortar A Passing Fad
During the dot-com boom the mantra was “Brick and mortar is dead!” Then when most of the dot-com’s crashed like an elephant sitting on a wicker chair, the mantra suddenly changed back to “The Internet is dead! Long live brick and mortar!”

Value, Value Stream, Flow, Pull, Perfection
Manufacturing executives said it didn't apply to them. (They were dead wrong.) Software development executives said it didn't apply to them. (They were dead wrong.) Business & technology services executives said it didn't apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn't apply to them. And of course they are right. Right?

Don’t Let Dead Links Kill Your Website
Dead links that no longer point to a web page can hurt your rankings in the search engines. We describe what dead links are, how they happen, and how to detect them.

An Unwitting Entrepreneur - My Mom
But I do believe that the very same spirit of self reliance, resourcefulness and entrepreneurial thinking is more important than ever. The country is hungry for it. You’ve probably read the biblical references to teaching people to fish rather than simply giving them a fish

Sales Growth --- The Key Objective
Isn’t sales growth the primary of objective of every sales person out there. It makes the company happy and puts more money in the pocket of the sales person. When the fish were jumping in the boat, sales growth was easy. Today, due to economic uncertainty, the fish are as cooperative. So…….. How do you grow sales today?

Are you looking for fish? Or are you looking to become a fisherman?
“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb

Dickens Would Love "A Broncos Carol"
The ol' Broncos were dead - as dead as a doornail. This must be clearly understood (and at 1-4, believe me, it was clearly understood), or nothing of the miraculous can be perceived in that which follows....

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