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How Sales Managers Can Make Meetings & Sales Teams Far More Productive with this One Strategy
Would you like your sales meetings to be far more productive? Then read about this simple strategy that can quickly double your results.

Poor Ethics Reflect Poor Business Professionalism & Potentially Poor Business Results
Have you ever considered that not returning a phone call could be a reflection of your own personal business ethics? And possibly the lack of ethics is contributing to your poor business results? Learn what dead horses and business values have in common.
Does Your Marketing Feel As Effective As a Dead Horse?
It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.

Other dead horse Related Articles

Lesson #3: Give Them an Experience They Will Never Forget
“Three guys bought UFC when it was dead,” says White. “It was over. The sport was dead and no one cared.” But, if the sport was dead, how come these three guys decided to buy the UFC? Well, says White, “We didn’t buy this to make billions of dollars. We saw something in this sport and in the fighters that we thought was incredible.”
An Introduction to Trojan Horse Marketing
Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further. Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about. It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven.
Value, Value Stream, Flow, Pull, Perfection
Manufacturing executives said it didn't apply to them. (They were dead wrong.) Software development executives said it didn't apply to them. (They were dead wrong.) Business & technology services executives said it didn't apply to them. (They were dead wrong.) Sales executives, managers and professionals KNOW FOR SURE it doesn't apply to them. And of course they are right. Right?

Don’t Let Dead Links Kill Your Website
Dead links that no longer point to a web page can hurt your rankings in the search engines. We describe what dead links are, how they happen, and how to detect them.
Machine Gun Marketing
Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show.
Getting Your Horse (Customers) to Drink Water
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Leading the Horse to Water: strategies for managing motivation
You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t.
A Philosophy To Live By
Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.”
Don't Drag a Dead Horse
In "Transitions, Making Sense of Life's Changes" by William Bridges, the transitions of life have three distinct stages (Endings, Neutral Zone and Beginnings). Bridges states we have a life time of transitions. However, it is very important to understand that before you can begin a new phase of your life, you must end the old phase. An ending is actually the first phase of the transition process and a precondition of self renewal. You must end before you can begin. Many times the endings are ones dealing with past experiences and thoughts. So don't drag a dead horse through the desert.

The Knight Dismounted
The present and future of a former great world power. The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.

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