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death of a salesman Tagged Articles
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Build A Healthy Corporate Culture
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| Building a healthy corporate culture is key to the success of your business. In today's society, everyone wants their work environment and employees to be like family. While this is a great idea, your business should be careful with approaching this concept. You want to build a happy and successful family, not a dysfunctional one. "How do I go about doing this," you ask? Well read on! |
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Improve Sales Effectiveness at the Salesperson's Hall of Fame
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| Why don't we have a Hall of Fame for Salespeople? Why don't we have a better historical record of the developments made in selling? Why don't we have a more effective marketing machine to promote the profession of sales to those who might enter the field? Why can't we have a movie or a short that represents salespeople in a memorable, positive and honorable way? This article explores 10 things we can do about this. |
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Other death of a salesman Related Articles
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Overcoming Objections
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| Overcoming objections is one of the greatest challenges, if not the greatest challenge, a salesman faces.
Many salesmen would rather let a customer walk away, and lose the sale, than have to go past the point where the prospect has told him "No".
And what makes overcoming objections doubly difficult is that the objection the prospect has iven the salesman is very often only a "cover-up" for the prospect's real objection.
SALESMAN: "So, would you like to sit down and fill out the purchase agreement?"
PROSPECT: (thinking the same product is available down the street for less money, but not feeling comfortable saying so) "Not now. I'll need to think about it... (thinking he'll just drive down the block and buy it from the competitor). |
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Sales Prospecting
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| Sales prospecting is very often a salesman's least favorite part of his work as a salesman. I have found this to be the case about the same number of times I have found that the salesman hasn't had sufficient training in how to prospect effectively, and so hasn't been having a lot of prospecting successes. To the degree that the salesman doesn't know how to go about prospecting, and ends up with losses instead of successes, sales prospecting can be a mighty discouraging activity. I have conversely discovered that the more one's ability and successful experiences in sales prospecting grow, the more enjoyable an activity it becomes, and the more willing a salesman is to do it. |
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Sales Training London: W.A.I.T. and See
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| "He can talk the hind legs off a donkey", "she has the gift of the gab", "A born salesman" - are all probably reasons for you not to hire someone? Why?
Because they'll cost you a fortune. Anyone who talks more than they listen, anyone who doesn't entice the prospect to talk for at least 70% of the time (i.e. 42 minutes in every hour) is little use to me in sales. They'll bore your prospects into submission or death by powerpoint. Their referral base will be weak. Their relationships will be weak.
If I've described you I'm sorry. If I've described your staff, I feel for you. But a simple shift in behaviour could make all the difference to your success and profitability in sales. |
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Christopher Columbus Was a Salesman
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| Many people do not realize the important role that sales people have played in America. America was discovered by a salesman. Christopher Columbus was looking for India and missed it by about 10,000 miles. Fortunately, he was a better salesman than he was a navigator! |
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The Evolution (Not Death) Of SEO
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| There is a lot of talk about the “death of SEO” and “the death of ranking reports” lately. It all stems from some sessions at PubCon in Las Vegas. |
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CASE STUDY: BIG KEV
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| Another crazy, was an old mentor, employer and friend of mine, Kevin McQuay (AKA) BIG KEV! Big Kev was a naked salesman and one of the best I have ever seen. He was bold, most certainly unique, memorable and very real! Big Kev was a larger than life character and Australia’s most famous celebrity television salesman. I spent many years with Kev and he taught me a hell of a lot about sales and business. It would be remiss of me not to add, Kev has been the most influential person in my business life to date. He believed in me when no one else did, and for that I will always be eternally grateful. |
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Forget Last Rites: The New Opportunity for Publishers in Online Advertising
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| Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom. |
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A Death Sentence for Sales People - Failing to Know Your Customer
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| # Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight. |
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Why is Sales Management so Tough
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| This question has challenged every business and leader since even before the days of "The Death of a Salesman" a great book by Arthur Miller. Managing a sales force is quite different from selling to a customer. It requires different skill sets. And yet a common mistake we make when filling the Sales Managers position is that we take our top sales person and promote them to Sales Manager. That decision fails more often then it succeeds.
The reason is simple --- "A Sales Managers primary responsibility is not to focus on selling". The Sales Managers primary responsibility is to focus on the promotion of sales. It's about leadership.
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Innovation Champions, Skunkworks, and Organization Learning
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| Advertising executive, Charles Brower once said, "A new idea is delicate. It can be killed by a sneer or a yawn; it can be stabbed to death by a quip and worried to death by a frown on the right person's brow." When innovations are in the exploration stage, they need a champion to take them through the rest of the developmental stages. |
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