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Marks and Spencer, India Strategy Review - Important Lessons for Retailers
Smriti Mehrotra, vice president of a media channel, works in close proximity to the Marks & Spencer’s store in Phoenix Mills, Mumbai. Being a compulsive shopper and a brand loyalist, Smriti is exactly the kind of customer, who will eventually increase sales at M&S. However, she rarely visits the store unless she needs to buy gift hampers for special occasions. “I can never manage to get my size at the M&S store. Most of their apparels are not stylish and are ill fitting. They offer no variety and the same dress will be repeated if five different colours,” complains Mehrotra.
Delhi Based, Home Furnishing Franchise, Maishaa aims to expand retail presence with 25 franchise stores
Maishaa, the luxury home textile brand from the internationally acclaimed and multiple award winning house of Pasaya, Thailand, made its debut in India, two years ago. Maishaa is gearing up to expand its retail presence with plans to have a total of 25 exclusive stores by March 2010 and doubling points of sales in multi-brand outlets.

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