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december afternoon Tagged Articles



A Luxury Once Had Becomes A Necessity
Two techniques to turn a luxury into a necessity in the buyers mind. A luxury an item that is desirable but not essential. a product or service that gives great pleasure.

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Brand differentiation by design
During one recent afternoon, we experienced a demonstration of the power of emotion and the human need for affiliation. By design.

A Website Is Good Business For Your Business
The world is busy searching online. According to Nielsen/NetRatings, online searches grew to 5.1 billion in the month of December 2005; that's an increase of 55% over the previous December. Millions of Internet users are online each day and growing at an annual rate of 18%. When a customer comes to your door, chances are he has already been to your website or attempted to find you online.

10 Tips to Prevent The Afternoon Slump
If you’re like two-thirds of the population, you’ve experienced the afternoon slump. You know the feeling…it’s mid-afternoon and you feel tired and drained and want to call it a day. While you still plug away at your work, you often find that you are not as productive as you need to be. You’ve hit the afternoon slump.

This drop in energy is not all in your head. It is a physiological response from your body. Fortunately, you can employ methods to reduce the slump’s frequency and to shorten its duration once it does start. Some of the methods work solely on the individual level, while others require a company-wide initiative. When you utilize these 10 tips and instill them in your office, you will replace the afternoon slump with a time of increased productivity.


Co-Creating Know, Like and Trust
I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver.

On the Lighter Side
What a tough year. I am sure most of you are glad it is over. The recession has had an impact on every one of us. But, now is the time to look back and be grateful; grateful for who you are and who you want to become. December, unlike years of the past was very busy for me. This is only because in prior years I always took the month of December off. This year due to the tough economy that just didn't seem like a good option. So, I spent time in Cleveland, Dallas, Tampa and Montreal. I froze in Cleveland & Montreal, didn't take a coat to Dallas and should have and I went to Tampa during Florida's coldest temperatures in years. Over the holidays Tracy and I visited friends in South Carolina and got to see a calf born on a cattle ranch and took our dog to the ocean. (It was way to cold to even consider swimming.)

5 Tips To Make Sure You Don’t End Up An Accidental Spammer
The Unsolicited Electronic Messages Act 2007has only caught one victim – Lance Atkinson who in December 2008 was fined NZ$110,000 for being part of an “international spam email operation” (NZ Herald 23 December 2008). But does that mean that a NZ business that isn’t part of such an operation can safely ignore it? The answer is no, because people’s tolerance of spam is ever decreasing and with that there is an expectation that legitimate businesses will have email policies in place which comply with the Act. Not to have one exposes you to prosecution but perhaps more importantly could seriously damage your reputation in the marketplace.

Fishing Lessons
Recently, I had the opportunity to spend an afternoon fishing with my father. This is something I highly recommend. He and I spent a lot of time fishing when I was growing up, but now we seem to get out once or twice a year. I find that the fishing is irrelevant. The key is the outing itself and the time we spend together, as well as the lessons I learn. Fishing is simply an excuse to enjoy an afternoon outdoors with someone you love and respect. Fishing somehow makes it legitimate. If you were to take an afternoon off work, stand at the lakeshore, and talk, you would be considered lazy or unproductive. But if you hold a fishing rod during the process, it makes it all somehow legitimate.

Firing Without the Headache or Heartache
It is Friday afternoon and you call John Thompson in to your office.

Sam and Mary Lauderdale, Mary of Puddin Hill
I was inspired to write about Mary of Puddin Hill's company in Greenville, Texas for Mazon Associates, Inc. December 2011 newsletter, Building Bridges as our company purchased client Christmas gifts from Mary of Puddin Hill for the second consecutive year. Surprisingly, it just so happened that Mary Lauderdale's 86th birthday would have been on December 1st, the original date scheduled for publication; thus, a quick edit reflected this change. Most of this article was written from internet research; part from first-hand knowledge from their daughter, Pud Kearns; and from other research. I hope you will also be inspired by reading about this company.

Learning to love the high dollar
The New Zealand dollar has risen rapidly since December last year. At the time of writing it was valued at just over US81c, which is up around 7.5 per cent from the middle of December. The New Zealand-US exchange rate is close to its highest level since it was floated in March 1985.

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