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decision research Tagged Articles



What The Campaign Can Teach Us About Sales
The presidential campaign can teach us a number of lessons about sales and marketing. Have you been paying attention?

Other decision research Related Articles

Consumer brand research
An early discussion of brand research and the power of human emotion in driving consumer decision-making comes from what might seem a surprising source.
Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

LEADS, LEADS, LEADS
In a more challenging economy clients’ decision processes often become more protracted. You think that salespeople would jump on every possible lead. Yet our research and experience show that, even today, many leads are too easily discounted. For example, some salespeople mistakenly discount a lead because the level of the contact isn’t high enough. Yet research shows that many opportunities begin at the operational level.

Without Market Research You Could Find Yourself Fishing In An Empty Pond
Market research is a key ingredient in today's business environment. In this article Tim Knox, an expert on business, gives some sound advice to entrepreneurs about market research that can help make better business decision and make the critical difference between business success and failure.
HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS
A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research.

HOW TO BE A TRUSTED ADVISOR
Imagine going to a heart surgeon and leading with “give me your best price on a triple bypass?” Madness! You just wouldn’t do it. Why? Because you want the best person for the job and you’ve probably gone to great lengths to research and speak with friends or associates who have been through a similar process or know others who have – in order to find the right information you need to make the right decision. The right decision is always - what’s best for you. The price is the last thing on your mind if you want the best result.

What is a Decision Making Process to Problem Solving?
There are many approaches to problem solving and making decisions. This short article offers some suggestions for defining parameters as you approach your problem solving/decision making situations. Taking adequate time to research and brainstorm answers to your problems is a key step to any decision making situation you find yourself in whether business or personal.
Banner Advertising – 7 Considerations, My Approach and My Results
I describe why I decided to use Banner Advertising, the 7 considerations I needed to research and my approach to that research. I go on to outline details of the placement decision process and finally my results.
How to Choose a Franchise that is Right for You
Choosing a franchise can be challenging, but you can smoothly go through this process as long as you do your research and think thoroughly before making any decision.
Do you feel empowered and satisfied at work?
MaCorr Research has recently conducted a study to examine a correlation between sharing customer information within retail or CPG organisations and improvement in decision making and employees' satisfaction levels. The main hypothesis: Sharing customer information more widely within a retail or CPG organisation can lead to improved decision making and higher satisfaction levels.

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