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Five Ways to Increase Profitability By Doing The Right Thing
Ethics is actually more profitable! Author and consultant Shel Horowitz, founder of the Business Ethics Pledge, shows how taking the ethical high road-and forming partnerships with your competitors-increases revenues and lowers costs.

Other deeper reasons Related Articles

The Importance of Finding that Quiet Place Within
BE STILL AND GO WITHIN In the hurly burly of our fast-paced modern life with its multitudinous demands from people, we need to find effective ways of pausing and going within. This article gives some insights as to how to do so. It focuses on the art of BEING rather than continually DOING. The advantages of tapping into our deeper consciousness as against continually surface thinking is explained. It emphasises the importance of ‘freeing up within’ through overcoming the early negative imprinting of always doing. The effect of this is to realise our “whole person” potential and to reach the point of knowledge beyond knowledge where we come to ‘just know’. Our deeper consciousness has all the answers.

The Truth About Customers
You may think you know why your customers buy from you, but there's a good chance they buy for reasons other than the reasons you think. Or they don't buy for reasons that may escape you.

Cash Cow or Sacred Cow?
Getting down to the nitty gritty about a client's 'best sellers' is one of the first things I jump into when I start a new project. More often than not, those 'best sellers' are the source of more problems than anyone would expect. How can that be? It's the biggest seller (which is easy to prove with revenues), the cash cow, sacred cow, the product that delivers major corporate differentiation. Right? Sometimes it is. But more often it's not. It may generate the most revenue - but you have to look deeper, much deeper, to find out how the product is impacting your business.
Are Others Being "Promoted" Right Over Your Head?
As we are getting deeper and deeper into our current state of economic recession, the jobless rate steadily increases. For those are fortunate enough to still be employed, promotions are becoming more and more a thing of the past. It isn't common to hear of promotions within the corporate office. What is uncommon to hear are promotions at the lower levels of a company, those that are the "bread and butter" of the company, working for years to only retire and live on 40% of their earner salaries. Does that seem fair to you?
It's More Than JUST a Book
When you think about writing your book, what's your motivation? These are questions I ask people all the time, and for many of them, the responses are pretty similar. "It will help me grow my business," or, "It will establish my expertise," or, "It will help me reach new audiences of potential clients." But underneath these reasons, deeper inside, is a much more powerful and personal motivation for writing a book.
Will New Laws Make Debt Management a Safer Option for Consumers in Debt?
With the economy showing little if any signs of improvement, more and more consumers find themselves deeper and deeper in debt. As the bills pile up and payments are missed people look to any means available to climb out of the hole. Once a certain point has been reached, this usually can not be done with out some sort of structured assistance. New government legislature restricting the practices of debt settlement companies may this a safer option for many of those struggling with mounting debt.

The REAL top 5 reasons employees choose to stay
We asked friends and colleagues on LinkedIn what they thought the top five reasons were for employees choosing to stay with a company rather than look elsewhere. From their answers we created a summary of their top five reasons on our blog. So we thought we’d reveal the real top five reasons, taken from a list of 20 published in Love’em or Lose’em. Getting good people to stay, 2002. What were your top five? Do they match up?

Dig Deep, Deeper and Still Deeper To Uncover the Power of Micro-Niches
Being a successful Nichepreneur often a matter of thinking small. You discover niches in small markets. Once you adopt a niche, consider digging deeper, and deeper to uncover an even smaller base of people interested in your products or services. These so called “micro-niches” could well be the source of some unfound wealth.
Why Do You Work? (apart from the money)
Your reasons for working tell you much about what drives you as a person. These reasons go much deeper than the need to make money to pay the bills. They don’t just drive your work, they drive your life. They get you out of bed each morning with the feeling you have a purpose in life and a contribution to make, irrespective of any payment you might receive. The article includes a short exercise to help you find your own answers. These answers are vital for sustaining your daily energy, resilience and enthusiasm to ensure you keep enjoying living life to the last drop!.

Trust Measurement: How to Measure Smarter
Trust is an attribute, a value and a character trait that is very much on every leader's mind. We are seeing more and more programs which focus on building and maintaining trust. Leaders want to be sure that they are getting value for money and therefore look at measures which can report the ROI. Sometimes, though, this focus on immediate or even medium term ROI misses the deeper meaning behind these kinds of efforts. When you are changing attitudes and behaviours, you are working at a deep level of change. You have to look at different performance metrics which don't focus on quantitative results but can look at the deeper layers of change. Dr. Dean Spitzer is my performance guru and has written a useful guide on Transformational Performance Measurement
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