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Should You Target Competitive Keywords, The Long-Tail or Both?
Should your SEO strategy (1) tackle the most competitive vertical keywords (2) pluck the low hanging fruit of the long-tail or (3) employ a combination of both? after deciding which strategy suits your sites ultimate objective, the mental model of the target client and amount of time and content required to accomplish the goal, what are the pros and cons of each tactic?

Other defensive strategy Related Articles

Truths for Introverts Who Sell: What We Don’t Need To Learn The Extroverted Hard Way – Part Six
“Why were you so quiet tonight?” is a question that can put an introvert on the defensive. And when it comes from a socializing extrovert it can sound like we just committed the faux pas of a lifetime.
Are You A Defensive Driver?
My partner Jack said something the other day that got me thinking. For those of you who don't know, Jack is affectionately referred to as Mr. Magoo when he drives. It basically means that he does whatever he wants and assumes everyone else will react to him. I think this quote from Jack explains it all. "Everyone is trained to be a defensive driver, so I count on them being defensive while I'm busy being Mr. Magoo."
Top Actions To Take In 2010
In 2009, the strategy of many companies could be described as defensive. One could read the newspaper, listen to the news, analyze data, and talk to anyone and know that it was going to be a tough and troubling year. The stock market took its tumultuous fall, many jobs were lost, and firms everywhere focused on cutting costs any place they could. When the dust settled, 2009 was for many a year they would like to forget. Now we are in 2010, and there are new road signs, which means leaders must take new actions.

Fear, Defensiveness, Relationships and Success
Successful people are interpersonally competent. Interpersonally competent people build strong relationships and resolve conflict in a positive manner. Defensive behavior hinders the development of strong relationships and tends to make conflict worse. Often we get defensive when our fear buttons get pressed -- especially our fear of rejection. So, the next time you find yourself feeling or acting defensively, ask yourself "what am I afraid of here?" The answer will help you respond in an interpersonally competent manner and to build and maintain strong relationships.
The Most Transformational Words You'll Every Learn
When confronted by a customer/client, superior or anyone who perceives that you have done anything to inconvenience them in anyway, refrain from getting on the defensive and making excuses. Simply take responsibility even if you are in the right, and move on.

How to Align your Corporate Strategy
A recent article covered the symptoms of corporate strategy misalignment and 3 common causes of strategy misalignment. Take a look back at those articles to understand what happens when corporate strategy becomes misaligned and what causes it to go out of whack in the first place. When corporate strategy is aligned throughout the entire organization, operational initiatives are working in sync with strategic goals and desired outcomes are much more likely to result. Thus, understanding corporate strategy misalignment is critical for any business leader and knowing how to correct a misalignment is essential.
Help Me Keith: My Feedback Makes People Defensive!
This week, I'm sharing one of my RMA "Ask Keith" videos. I answer the question, "How can I give better feedback that doesn't put people on the defensive?" Go check it out!
Can We Remove Risk From Our Strategy?
If you could, wouldn’t you choose to test your organization’s strategy before gambling your business and your career on the assumption that the strategy is right? This article contains a short list of tactics to help remove some of the risk from your strategy.
Five Steps to Good Strategy
Possibly more organizations fail because of bad strategy than those who fail because of no strategy. Bad strategy happens all the time to every organization and if left to its own means can destroy an organization. Bad strategy can be characterized by executives failing to face real problems or simply by lack of clarity. Learn how to craft good strategy.

Personal Feedback Pathways and Pitfalls
Ironically (and tragically) if I am a feedback-impaired manager, I am the least likely to realize it. I am not listening to what people have been trying to tell me. That's because I am too busy defending myself (or closing down feedback channels). If someone suggests I am defensive, I'll become defensive about my defensiveness.

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