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Inertia, It’s Not a River in Egypt
I just looked up inertia on Wikipedia: "... the resistance of an object to a change in its state of motion [...] inertia means that an object will always continue moving at its current speed and in its current direction until some force causes its speed or direction to change."

Other definition of inertia Related Articles

The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

How to trust yourself
“Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.” – Golda Meir Is there a “right” way to live and how do we know when we are successful? Is it based on our personal definition of success or our perception of our local society’s definition? In society there is a definition of success that, in the past, I have grasped to supplement my own limited ideas about what I wanted to do.
How Does Inertia Suck the Life Out of Your Small Business?
Sales are important to every business because revenue is the fuel that drives growth. But in the case of small businesses, there seems to be a greater sense of urgency when it comes to converting every individual sales opportunity. Due to the real or perceived pressure of closing a sale, small businesses sometimes fail to recognize when the grip of inertia has taken hold of a prospect. What is inertia and how does it affect your small business? Are there any strategies to deal with "Prospect Inertia"?

Inertia, It’s Not a River in Egypt
I just looked up inertia on Wikipedia: "... the resistance of an object to a change in its state of motion [...] inertia means that an object will always continue moving at its current speed and in its current direction until some force causes its speed or direction to change."
Leading People Through Change
These are trying times for us all, and none of us should underestimate the anxiety that exists, nor the stagnating inertia it creates. As I have said before, the companies that recognise this and help their employees get through the cycle as quickly as possible will be the ones who come through the current crisis fastest and strongest.

Start Now, Don't Wait
Don't wait around. Start now. Lack of inertia is the #1 killer of great ideas. According to a survey performed by Yahoo! Small Business, 66% of Americans over the age of 18 have considered starting a business, but many never take the leap. "There's a way to do it better - find it." - Thomas Edison.
Definition Of Sourcing – Not As Simple As It Sounds
The definition of sourcing can be simple and much more complex. The simple definition is “the processes involved in identifying potential vendors, conducting negotiations with them and then signing purchasing agreements with them to provide goods and/or services that meet your company’s procurement needs”.
How Much Noise Is In Your Head?
Do you find sometimes you have too much going on in your head? The noise can get quite deafening. Many a times it leads to illness, lack of sleep, short temper, inertia and so one. Inevitably you end up simply not doing anything.
Today’s Definition of Strategic Planning
A quick Google search for definitions of strategic planning will yield numerous variations. Often these definitions point to the blatant misunderstanding of what strategic planning truly is. At other times the term is flat out misused. In the end, we find that strategic planning lacks a widely accepted definition. It seems everyone in the field of planning has a different view on the exact definition. Yet, the definitions we most embrace, convey in one form or fashion, that the idea of strategic planning is to build and sustain competitive advantage by defining desired outcomes and creating some sort of go-forward plan to achieve those outcomes. This article offers a modern definition of corporate strategic planning.
Choosing Suppliers
Most people select suppliers of goods and services on a combination of price and inertia. We keep on buying from our current suppliers until we feel (or find out) we can get a better price elsewhere. Perhaps we need to be a little more careful about how we do this ... inertia is not a very effective means of ensuring value for money. This brief article takes you through a simple process that should help you save money and reduce risks.
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