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High-Level Decision Makers
HLDM. What is it? A new drug to counteract high cholesterol? The latest high definition, plasma TV technology? Not at all. HLDM stands for High-Level Decision Makers. And contacting HLDMs can improve sales performance probably more than any another selling tactic.

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The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

How to trust yourself
“Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.” – Golda Meir Is there a “right” way to live and how do we know when we are successful? Is it based on our personal definition of success or our perception of our local society’s definition? In society there is a definition of success that, in the past, I have grasped to supplement my own limited ideas about what I wanted to do.
Personal Finance Articles: How Changing Your Mind About Your Personal Finance WILL Change The State Of Your Wallet
Many personal finance articles have been written on the issue of money. Can’t say I have been moved to action by many. First I’d like to say it is ok that you feel down about the current situation about your personal finances. I give you permission to feel your feeling for the next 24 hours and then pull yourself by your boot straps and let’s what we can do. There exist many a definition, I want to share with you my personal finance definition:
High-Level Decision Makers
HLDM. What is it? A new drug to counteract high cholesterol? The latest high definition, plasma TV technology? Not at all. HLDM stands for High-Level Decision Makers. And contacting HLDMs can improve sales performance probably more than any another selling tactic.
The Holy Trinity Of Business Mentoring And Coaching
Whenever I’m discussing my philosophies on the purpose of hiring a mentor service, I sometimes notice an elephant in the room that no one wants to address: Just what the heck IS a mentor anyway? Sometimes it slips my mind that there isn’t a clear definition of what these types of services are for in business. My own personal definition of a mentor is pretty much the norm for the business world, but should probably be reviewed, regardless.

Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
Visual Requirement Definition (VRD) can at first glance mean anything from being the test results from an eye exam to the specifications for the latest and greatest plasma high definition television. However, and in the context of my interview with Blueprint's Matt Morgan, and in particular his reference to a study which indicated that the human brain is geared more towards receiving information by way of visual input versus say the written word, the VRD concept quite nicely aligns with the old saying that a picture is worth a thousand words?
Strategy of Eliminating Debt through our Consolidation Method
If you are like most Canadians, most of your income is dedicated to paying off credit card bills, car loans, and that new plasma TV. It is in our DNA to spend money on pleasures we can enjoy today, rather than saving for that rainy day.
How Your Crappy Bad Credit Home Loan is Fixable
If you are like most Canadians, most of your income is dedicated to paying off credit card bills, car loans, and that new plasma TV. Rather than saving for a rainy day, it is practically hard-wired into our DNA to spend, spend, and spend on short term pleasure.
Definition Of Sourcing – Not As Simple As It Sounds
The definition of sourcing can be simple and much more complex. The simple definition is “the processes involved in identifying potential vendors, conducting negotiations with them and then signing purchasing agreements with them to provide goods and/or services that meet your company’s procurement needs”.
Today’s Definition of Strategic Planning
A quick Google search for definitions of strategic planning will yield numerous variations. Often these definitions point to the blatant misunderstanding of what strategic planning truly is. At other times the term is flat out misused. In the end, we find that strategic planning lacks a widely accepted definition. It seems everyone in the field of planning has a different view on the exact definition. Yet, the definitions we most embrace, convey in one form or fashion, that the idea of strategic planning is to build and sustain competitive advantage by defining desired outcomes and creating some sort of go-forward plan to achieve those outcomes. This article offers a modern definition of corporate strategic planning.
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