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Personality Assessments - They Still Don't Get it
On the heels of these three articles: * Personality Assessments for Sales - The Definitive Case Study * Exposed - Personality Tests Disguised as Sales Assessments * Sales Assessments vs. Personality Assessments Episode III - The PHD's Strike Back I got the following email forwarded to me. As you read it, just look at the descriptors that the client is referencing in the personality assessments - they are not sales descriptors so, in essence, we have another examples of an assessment that claims to be measuring one thing but is actually measuring another:
Exposed - Personality Tests Disguised as Sales Assessments
Yesterday, I met with a long-time client who, in his previous company, used OMG's Assessments to identify what needed to change in order to double revenue from $30 million to $60 million. In his new company, which is already about 12x that size, he wants to double revenue again. He said, "I just wasted two years with the _____ Assessment.

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Sales Training London: What Makes Entrepreneurs Successful
Habit, attitude and the ability to learn. This is a tough question and the answer not definitive ..... start with defining who you want to sell to and why (define the herd). Be clear who or what is your target market? You can only hit the target if you get this right.

The $8 billion story/scam
In case you had any doubt that human beings are irrational creatures, driven by stories, consider the case of the gift card.

Personality Assessments - They Still Don't Get it
On the heels of these three articles: * Personality Assessments for Sales - The Definitive Case Study * Exposed - Personality Tests Disguised as Sales Assessments * Sales Assessments vs. Personality Assessments Episode III - The PHD's Strike Back I got the following email forwarded to me. As you read it, just look at the descriptors that the client is referencing in the personality assessments - they are not sales descriptors so, in essence, we have another examples of an assessment that claims to be measuring one thing but is actually measuring another:
BANKRUPTCY TRUSTEES: WHO ARE THEY AND WHAT DO THEY DO?
When you file for bankruptcy, a trustee is appointed to your case to help liquidate your assets and to make sure that creditors are taken care of as much as possible. This trustee has a lot of power and rights in your bankruptcy case. Where does the trustee come from, and what rights are granted to him in your case?
Browser Fingerprints Shatter Myth of Web Privacy
A new web tracking system called browser fingerprinting may offer a definitive answer to the question: Is it possible to identify you among the sea of unknown users on cyberspace?

Increase Sales with Case Studies
Case studies are an excellent way to profile your target customers while demonstrating how you solved their specific business challenge. They are often used by Sales to illustrate how an organization has helped clients in a similar industry, size, or other relevant demographic. Use our downloadable Case Study Template to save time & effort with building an effective case study that can help you win more new business.
Websites, Pop Ups & Visitor Response
There is definitive research that indicates that using a pop-up significantly increases your visitor responses to offers. This will allow you to build an on-going relationship with your visitor and turn them into a life long customer.
Considering Legitimate MLM Alternatives
The economy is weak right now, to say the least, and job security is a thing of the past. Therefore, it's no surprise that many today are looking for other sources of income to tide them over in case of the worst case scenario or to replace their 9-5 job as a best case scenario. While there are several multi-level marketing companies that you could try, most people today are looking for legitimate MLM alternatives.
2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

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