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Its Wednesday February 21st at 1045am Time to Conquer Your Fear
Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a fad. I realized it was the foundation of category domination. If a company could discover its true distinction, it could virtually erase all competition, and drive toward greatness.

Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”

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\"We sent out a mailing and nothing happened.\"
I've heard this one a lot, from all types of marketing executives, in all types of companies. And to really be honest, we've said it ourselves here at Delia Associates, and we're supposed to be the experts at this kind of thing. You may have said it too after a carefully planned mailing that resulted in zero response.

Branding Lessons from the \"Jersey Fresh\" Tomato
I was born and raised in Hunterdon County. We currently reside in neighboring Somerset, but my business is still based in Hunterdon County. And while many are vocal about the quirks and craziness of the Garden State, I simply love New Jersey. I love working here, and the opportunities to have fun here. In the summertime, I especially love "Jersey Fresh" tomatoes. Not just for the distinctive taste, but also for the valuable parallels between the trademark vegetable and what we do here at Delia Associates - brand-for-growth strategies for mid-market organizations.
Time to Conquer Your Fear
Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a fad. I realized it was the foundation of category domination. If a company could discover its true distinction, it could virtually erase all competition, and drive toward greatness.
Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”

Its Wednesday February 21st at 1045am Time to Conquer Your Fear
Seven years ago, my ship started to turn. At the time, Delia Associates looked very much like a traditional business advertising and PR firm. Don’t get me wrong. We were doing some great work for a lot of great clients. But that’s when the branding bug caught me. I saw branding as more than a fad. I realized it was the foundation of category domination. If a company could discover its true distinction, it could virtually erase all competition, and drive toward greatness.

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