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Why you need a unique selling point (USP)
Having a business without a Unique Selling Point (USP) is like running for office without a defining slogan. The result can be similarly devastating: you’ll lose.
Why you need a unique selling point
Being Generic Hurts Your Business Having a business without a Unique Selling Point or USP is like running for office without a defining slogan. The result can be similarly devastating: you'll lose. Your business needs a USP. It’s your business’ unique promise to customers. It cuts through miles of marketing red tape and categorically tells your customers that "this is who we are and this is what we can do for you that any other company cannot".

Other delivery delays Related Articles

Branding Across Multiple Mediums
The consistent delivery of a brand message is vital to the long term success of any brand, but with so many possible delivery mediums how do companies ensure this is maintained? Print, television, internet, multimedia, cinema, radio, dvd, the potential is endless, without taking into consideration the possibilities of emerging technologies such as pda’s and mobile technology.
Addressing The Risks of Doing Business Online
In order to properly assess the risks of certain business activities online, it is useful to break ecommerce down to six basic business objectives: Advertising, Indirect Sales, Online Delivery, Online Sales combined with payment processing and traditional delivery, Online Sales combined with payment processing and Online Delivery and lastly Dialogue or Interactive Services. This article, part 1 of 2 will examine the issues surrounding the first two business objectives, Advertising and Indirect Sales.
How to Use a Service Delivery Model to Win More Business
What is a ‘Service Delivery Model’? And how to use it. For any business delivering a service or a complex or customised product, potential clients often have two major concerns. To get your prospect to become a paying client you must satisfactorily answer those questions. The best way to do that is to explain your Service Delivery Model.

Future of Franchising in India
Franchising is an entrepreneurial alliance. Much like a commercial business partnership wherein the franchisor provides the brand name, manufacturing / service delivery process and access to the system and the franchisee provides the capital and forms the front end of the delivery system. Franchising is based on sound principles of excellent and consistent quality that is associated with a brand name.
Have you listed all your delivery processes? What did you learn?
The chart is not that unique in that it has you list your product services down one side and then across the top it has you list your delivery processes. The uniqueness of the template is a few other tricks it has as part of the package. However I want to address your delivery processes. BTW, this template is a great way to start your journey in creating a Value Stream Mapping process.
Business Travelers’ Pet Peeves
Take a look at business travelers' four biggest pet peeves (flight delays, being away from loved ones, not getting a restful sleep, and airport security) and get tips from a seasoned road warrior on how to deal with them.
The UPS Store Franchise Information
There are very few companies in the world that have acquired 6,000 territories in 75 different countries. One of such is none other than the UPS franchise; a known leader in the package delivery industry all around the world. UPS's reputation in the air delivery and freight services industry is highly attributed to its store franchise network.
Top Ways to Make the Best of a Flight Delay
Flight delays can be a burden, but don't let them become a wasted opportunity. Don't get frustrated - be productive!
Increase Your Win Ratio: Get to the Executive Sponsor
Deals are lost for a variety of reasons: better fit by the competitor’s product, stronger relationships, a more creative solution, cost, customer delays … Customer delays are cropping up more and more often. Certainly the economy is playing a role, but to commit, customers need more information. The problem is that much of the time the executive who will ultimately make the buying decision does not have convincing information because he or she is not involved in the process until decision time. When the executive is invisible or inaccessible until decision time, it is highly probable you won’t have reflected his or her strategic vision and therefore your solution isn’t compelling enough for him/her to commit the budget.

How To Reduce Your Holiday Stress
Holidays can be one of the more stressful times of the year - planes to catch, traffic jams, delays, change from the normal routine… Here are a few tips on making the most of your holiday.
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