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Tools of the Trade: LinkedIn
In most of my speaking and writing about building relationships for success, I focus on helping people acquire a relationship mindset through understanding and practicing four fundamental principles.

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BRAND YOUR CONSULTING BRILLIANCE
Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as “the ultimate driving machine,” “Don’t leave home without it,” and “Just do it.” Chances are good that you can immediately associate them with BMW, American Express, and Nike. These companies have mastered “brand brilliance.” Brand your consulting brilliance because the future of your business depends on it.
The Coaching Fallacy What it is and what it isnt
There is much confusion about what Coaching is- and isn’t. Many consulting firms have simply gone through their marketing materials and changed the word “consulting” to “coaching.” For many in the business world, that sums up what they perceive Coaching to be, a new word for consulting. Nothing could be farther from the truth!
Deloitte! Again!
Deloitte & Touche just took honors as the #1 place for college grads to go to work. And D&T has long won my honors for its successful, Herculean efforts to retain top women performers who had been leaving in droves—see Deloitte's WIAR/Women's Initiative Annual Report (PDF).
Slash Your Marketing Budget
As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets.
Your Built Environment
I've always been the architect of my own happiness. Whether that meant virtually ignoring my initial job description as a young consultant at Deloitte, or creating my own company culture as a CEO (a work that's always in progress), I've aligned my career and my environment - the people around me - to my own personality and values system.
Performance Consulting
Performance consulting is consulting with a direct impact. It is consulting that is typically divided into three sub-specialties including organizational development specialists, professional development specialists and personal coaches.
So You Want to be a Consultant?
I've been consulting successfully for over 20 years now. That makes me an old-timer in many folks' perceptions. Friends and associates often come to me for advice on how to start their own consulting business - mostly around how to position themselves as an expert in the market. Here are the thoughts I share.

Why You Should Not Hire a Management Consulting Firm...at least not yet.
There are many strategic management consulting companies in the United States and around the world. For organizations that are looking for strategic consulting help in their business, there are so many options available to them that making a decision on the right consulting firm becomes daunting. Even with all of the available expertise, many companies never seek the outside help. Maybe that is the best for all concerned. Bringing in outside consulting help is not for everyone. When consulting companies come in to help with strategy or to solve complex business challenges, it is often an exercise that forces executives to check their egos at the door and confront their own organization’s issues and baggage. Not all companies are up for that. Are you ready?

Hourly Consulting Model for SEO Services – How Does It Work?
One of the most common questions a consulting client asks before hiring a SEO consultant: How much should I pay for hourly consulting? Here are some tips..
5 Ways to Find Clients for Your Consulting Business
Starting your own consulting business is just like any other business; you need to have an assortment of skills in order to succeed. One of the biggest mistakes that someone makes when starting a consulting business is thinking that the only skill they need is the one they will be consulting in. Wrong......very wrong.
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