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Career-Defining Moments
The Wall Street Journal's 50 Women to Watch 2008 pinpoint the key turning point, decision, or career move that changed everything for them. What was yours?

Eye On The Pie Branding From an Investors POV
When building a business as a brand it’s important to avoid a myopic view and consider another important aspect of the business game as well— investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public— when money-minded people want more, they want a piece of your brand pie.

Other delta airlines Related Articles

Travel Savvy: Passengers paying for everything in flight
Free is too expensive for today's airlines

Attitudes are Contagious
This is the second of a five-part series about attracting and retaining employees. The areas of focus are: 1. Communication 2. Attitude 3. Flexibility 4. Opportunity to Learn 5. Fun This article is on attitude. In a dialogue session at the Delta Chamber of Commerce, someone made the point that management attitude needed to change and that managers needed to walk the talk.

Nothing is TOO Outrageous
Have you ever had one of those desires that made you smile when you thought about having it? Maybe you imagined enjoying the sights on your dream vacation to Europe or on a remote island. I love imagining surprising my dad with a house overlooking the delta waterways with his boat parked out front. I also like thinking about paying off my mom's mortgage or paying for a cruise for my 100 favorite people. It's such a wonderful feeling to daydream about things that make my heart sing.

If You're DoingThis, You're Not Changing
We were sitting at a table in the Delta Hotel and were discussing Lorrie's participation in the communications program that I was working on, when she started talking about how she was building her own business and what she was doing to do it. As she was talking about marketing, I was totally engrossed in her enthusiasm and in her knowledge, while at the same time I was mentally going through what I wasn't doing in my own business to build it. One thing she said really caught my attention: Unless you're changing the status quo of your business, you're not growing.

Are You a Problem Solver or a Problem Blamer?
I fly a decent amount and have had a lot of good and a lot of bad experiences with the airlines. The biggest issue I have with the airlines, especially my carrier of choice, is not that they make mistakes. I don’t expect any business to be perfect. At issue is how they deal with problems. Too often, their first reaction is to put the problem back with me. The protocol seems to be to assume first that the customer is wrong (blame), and take responsibility much later, if ever. How do you react when there is a problem with your product or service?

The 4 Things Your Customers Really Want
There was a study conducted by Delta Airlines a few years back and the results were so startling that it became quickly obvious that these results could apply to all types and sizes of businesses and organizations. The study centered on what their customers really wanted from Delta Airlines.

Satisfaction and Success
A recent consumer survey of satisfaction levels with respect to a variety of industries revealed that the airlines score consistently at the lowest levels of customer satisfaction. If you fly regularly, this will not shock you. I realize that with increasing regulations and skyrocketing fuel costs, the airlines are facing unprecedented challenges; however, it is important to note, with the same regulations and fuel prices, that one airline consistently scored good marks in consumer satisfaction.

Crisis Communications Case Study
On February 14th, 2007– Valentines Day of all days- a snowstorm blanketed much of the Northeast. Several major airlines, Continental, United, Delta, US Airways and Jetblue, were all forced to ground their flights. But for more than a week, the national and local media focused on just one airline: JetBlue. What did this airline do wrong that placed it in the national spotlight? A case study on how your company can avoid this fate.

Innovating by Breaking the Rules
Innovators are rule breakers. We often see how new entrants to a market break the rules. The low cost airlines did this when they challenged the ways in which the major airlines did business. The new players used e-tickets, did away with allocated seating, bypassed travel agents, flew to new, smaller airports, etc. So, if you want to be innovative, you have to work out how to at least challenge the rules to if they can be effectively broken. How? Read on ... and find out.

EQ Matters in The Global Economy
Apple, Southwest Airlines, Google, Infosys, Disney, Whole Foods, Fed Ex and others are systematically “mining” the workforce in search of emotionally intelligent diamonds.

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