demand generation

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demand generation Tagged Articles

What’s the measurable value of blog syndication?
Blogs are powerful B2B marketing tools. Great for inbound links, thought leadership, search engine optimization. But what specifically is the benefit of syndication - sharing automatically with authoritative sites? We asked a top expert, Tom Pick.

Generate Leads with Webcasts
Providing on-demand webcasts to prospective customers is a rapidly growing demand generation strategy. Instead of having to call a salesperson at a potential vendor, your prospects can complete the research component of their buying process on their convenience. Evaluate your webcast requirements to determine if this tactic should be added to your marketing mix.

Simplifying Search Engine Optimization
While direct marketing still reigns supreme in the world of demand generation, many mid-sized organizations have significantly improved their ability to generate quality leads with search engine optimization techniques. If you haven’t already, investigate this opportunity to support sales with a steady flow of qualified leads.

What is your Marketing Effectiveness Quotient
Industry-leading demand generation platform provider, Eloqua, has developed a marketing maturity model designed to help organizations benchmark their current levels of process maturity, measure results from marketing investments, and demonstrate the effectiveness of their marketing department.

The Secret Ingredient to Achieve the Best Demand Generation Results: Marketo's Thought Leadership Interview with Michael Cannon

One of the greatest opportunities to generate more revenue from one’s marketing and sales investments is to improve the nurturing, scoring, handing off, and tracking of leads as they move through the marketing and sales funnels. The secret sauce for dramatically improving the results of these demand generation activities is a new category of Sales 2.0 software called marketing automation, of which Marketo is the fastest-growing. In this interview, Jon Miller, Marketo’s VP of Marketing, talks with Michael Cannon, CEO of the Silver Bullet Group and an expert on messaging effectiveness and on how companies can use sales messaging to get the highest ROI from their demand generation investments.

Doctor, Heal Thyself! Why companies are unable to diagnose their own demand generation challenges
Companies lack the ability to diagnose their own B2B lead generation shortcomings and challenges. That is clear.

Leave Your Ego at the Door, Please
It can take years to develop a relationship based on trust and loyalty. In this case it may have only taken one phone call to diminish years of partnership.

Most intimate marketing channel – the smartphone
Mobile is poised to explode in 2011! Especially now that Verizon Wireless has the iPhone. It’s your best friend, as well as your worst enemy. You have it with you all the time.

Lead Generation Best Practices: Segment & Test Your Market
Append data points like SIC code, revenue and employee size to contact records. Segment your market database into testable sample cells. Test the cells to determine high-value and most-likely-to-buy segments. Deploy a full court press against segments with the highest lead rates.

Outbound vs. Inbound Marketing: What’s the Right Lead Generation Mix?
Outbound marketing is critical to lead generation success when complex buying processes, long sales cycles and high solution investments are in play.

When life knocks you down, get up
Author’s note: One of my all-time favorite posts. In a recent Laugh and Learn (our weekly show on B2B marketing featuring wit and humor) the topic was a great video on free hugs from Italy. Haunting music too. Really inspiring.

Sales without Marketing is a huge blunder
Marketing plays a critical role today - with more and more of the process online, companies need a robust marketing program to help sales make their numbers.

Unless You Want to Impress Your Boss, Don't Read How to Find New Customers!
If you are serious about growing your business, read How to Find New Customers

Marketers Lagging in Demand Generation
"I find it sad how badly most companies are doing in B2B demand generation today. Instead of complaining about the poor economy, if more invested in quality demand generation programs, they'd put up vastly better results." Jeff Ogden, President, Find New Customers.

B2B Demand Generation \| 5 Tips from the Pros
In this terrible economy, business leaders need simple, actionable information. Since Jon Miller, Co-Founder and VP Marketing at Marketo distilled advice from top experts in B2B marketing, I thought we should share it with you, as it is simple and clear.

Marketing automation starves without a Content Marketing strategy
Marketing Automation without great content is a like a Ferrari sitting in the garage. It has no fuel. If you’ve invested in Eloqua, Marketo, Silverpop, Pardot or the like, this post is for you. (Find New Customers is a Gold partner for Silverpop and closely aligned with Eloqua and Marketo.)

The state of lead generation today with Jim Dickie of CSO Insights
Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let me summarize it for you here.

What 5 IT buyers would do if they were the CMO at a Technology Company

Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks. I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to all marketers – don’t BS us, build relationships, stop selling, etc. We’re featuring a lot of great guest bloggers this summer. In addition to Kenny, we featured Joe Pulizzi of Junta42 and Content Marketing World – Developing an Integrated Content Marketing Strategy that Works. More to come. We hope you enjoy it. We thank Kenny and invite you to check out his profile below the post.

Fixed vs. Growth Mindset
Is the brain static or can it be changed? Is it a muscle or more like a bone? This article explores the idea of a fixed vs. growth worldview.

The Awesome Power of a Smile
In his great book, Enchantment, Guy Kawasaki, which I review here – talks about the importance of smiling. I could not agree more, Guy. Guy advocates smiling so broadly, you get “crows feet” around your eyes – like George Clooney.

How to Find New Customers – our highly acclaimed white paper
B2B Demand Generation \| How to Find New Customers Though it has been out for some time, it is considered by many to be one of the best white papers on B2B demand generation ever.

A review of the book, Pitch Anything, by Oren Klaff

As President of the B2B demand generation company, Find New Customers, and a prolific blogger, I’m often invited to do book review. But after doing quite a few, one grows jaded a bit – so we ask tough questions. The two questions I ask every time I do a book review: Does the book bring fresh insights and perspective? Is the book well written and easy to read? Only a book that gets a “Yes” on both questions gets a 5 star review.

Giving up on marketing content far too soon…..
Drives me crazy when companies pull the plug too soon`

B2B Demand Generation expert Mac McIntosh – Interviewed by Find New Customers

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ e-newsletters with more than 20,000 B2B marketing, lead generation and sales professionals as subscribers, and Sales Lead Insights®, an award-winning blog. A full bio follows this interview.

How to gain customer trust – Insights from Guy Kawasaki
Guy Kawasaki, Author of Enchantment, recently presented how to gain trust with your customers. His thoughts match ours, so I wish to share with our readers.

3 Reasons You Should Outsource Lead Nurturing and Scoring
One of the top experts in B2B demand generation, Brian Carroll, once said to me “If you look at a company’s website and you are unable to find good buyer-focused lead nurturing content, they are not doing lead nurturing.“

“The Office” and the world of sales
The hit TV show "The Office" has lessons for B2B marketing and sales leaders.

Do Car Commercials on TV Sell Any Cars?
Am I the only one asking this question? Better yet, why do companies continue to throw money away on TV advertising?

The Elevation Principal – Demistified
The Elevation Principle was introduced in the book, Launch, by Michael A. Stelzer. He explains it as a simple way to rapidly grow a business. In this article, the President of Find New Customers (http://www.findnewcustomers.com) explores what this formula really means.

The Awesome Power of Story
Smart marketers everywhere are starting to realize the awesome power of great story-telling. I'm a sucker for a great story. But so is almost everyone else. We are hard-wired to love great stories.

HOW TO: Deal With Bad Clients
Every business has a handful of bad clients. This article tells you how to deal with them.

What is Lead Nurturing?
"Marketers rank lead nurturing highest as under-funded relative to value potential."Lead Nurturing Lead Gen ROI Report 2010, Lenskold Group

The Power of Article Marketing
Article marketing is a great way to build inbound links. Find New Customers has tens of thousands in a matter of months.

Performance Planning 2.0: 4 Steps to Turn Around Under-Performers
According to CSO Insights data, fewer reps are achieving quota (2010: just 6 out of 10 made quota), yet quotas, on average, are going up (95% of companies plan to raise quotas in 2011!). Can you really grow sales by fiat?

Use Marketing to Build Your Business for Less
We recently had a guest post here from Mac McIntosh of AcquireB2B (B2B Demand Generation Expert Mac McIntosh interviewed by Find New Customers.) He had a post in a recently newsletter about how marketing can generate sales opportunities at considerably lower cost that we liked.

More Ammunition for Outsourcing Lead Generation
We and others have been discussing the advantages of outsourcing B2B lead generation to the experts. But only 1 in 5 companies is doing that. The other 4 in 5 is hiring in-house. Is that a good or bad idea?

Accolades for How to Find New Customers
We wanted to write a white paper on B2B lead generation. We reached out to several companies to sponsor, and the fast growing marketing automation software company, Marketo, stepped up. Jill Konrath, author of Selling to Big Companies and SNAP Sellling, generously agreed to be my editor. We are eternally grateful to both Marketo and Jill.

The key to marketing messages – Capture Attention First
The most important first job of your content is to capture the attention of the reader. The great minds at MarketingExperiments said it best. You have seven seconds to grab attention.

Hugely challenging but richly rewarding - Running your own business
Those two opposite ideas sum up how I feel about my my b2b lead generation business, Find New Customers.Small business plans

The Current State of B2B demand generation
I was recently invited as a guest speaker for Act-On Software for a webinar entitled “Stop Marketing in the Dark.” But I just saw the results of a study by Act-On and the verdict is clear. Most continue to market in the dark.

How to Create a Great Client Case Study
I’ve been researching a software company in Colorado. On their website, they had a few Case Studies“customer success stories.” But they were atrocious – simply shilling product.

Medium Sized companies struggle with B2B demand generation too

Previously we looked at the results of a survey by Act-On Software, which found that large companies (500 employees or more) were struggling with B2B demand generation. The survey showed that the vast majority were doing only “Top of Funnel” activities, like email campaigns and events – which drive raw, unqualified leads. Few were doing lead nurturing and almost none were doing lead scoring.

How Do You Do It? – My secrets (shh!) 6 Tips for blogging success
Check out these mind-blowing statistics: Jeff Ogden Jeff Ogden, the Fearless Competitor 1,067 Posts Almost 62,000 viewers to date In nationwide syndication Publishes on the Kindle Publishes 7 days a week and mostly twice on weekdays Those stats are for this extremely popular blog, Fearless Competitor dot net.

Gobbledy-gook example – How NOT to do B2B lead generation
“No one cares about your products and services except you” David Meerman Scott Even today, companies fail this lesson. This company is a textbook case on how NOT to generate sales leads.

What do you wish you asked your marketing automation vendor before buying?
Hindsight is 20/20 and buyers of marketing automation software are probably thinking “If I had only known what I know now.” Thankfully, our friends at Software Advice did a survey to ask exactly that question: “”What do you wish you asked your marketing automation vendor before buying?”

5 Tips for Developing Strong Buyer Personas
Buyer Personas are the foundation of great B2B marketing. Without personas, you simply cannot be great at demand generation.

Why’s B2B Marketing So Boring?
Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck.

The Fatal Flaw in the Job Description/Resume Process
If you read our earlier post More Reasons to Outsource B2B Lead Generation, you saw the damning data from LeadershipIQ – lots of new hires fail and many more are so-so at best – and very few are stars. Why is this?

Why \"We\'re the Leading Provider of\" is NOT!
Lead Generation Companies \| Why "We're the leading provider of" is a BIG Mistake As an experiment, I did a Google search on "Leading Provider of" Wow! Lots and lots of hits.

Lead Generation Today - The State of Business with Jim Dickie
(This is mostly updated with current data, but overall, not much has changed.) Jim Dickie, Managing Partner of CSO Insights sat down with the Fearless Competitor to share insights and takeaways from their recent Lead Generation Optimization study in which they surveyed 525 companies. The data was shocking. Let me summarize it for you here.

How, When and Where Buyers Want Content

Content is huge today. As my friend Paul Dunay said "Companies are in an arms-race around content." And I've been on my soapbox, talking about the importance of story-telling. (I'm still struck by the number of B2B sellers lacking customer-focused content today. It is shocking.) Sorry to give a plug here, but we recommend our Content Marketing Workshop. And you should also download the great white paper from our friends in the UK at Velocity Partners too - the BtoB Marketing Manifesto. (below)

A Terrible Prospecting Email Example

As we pointed out in this blog article “The Current State of B2B Demand Generation“, most companies still use email as their main lead generation tool. So how well they use email is critical. This example shows how NOT to do it. This is an actual email a business partner received from a multi-billion dollar telephony company. It proves that even really big companies can send terrible emails. The company name and sales rep name has been removed to protect them. (We wish to show an example, not punish them.)

3 Reasons Qlikview is killing Microstrategy
Microstrategy is a big, established player in business intelligence, but lately a company called Qlikview has been growing much, much faster. Why is this happening?

7 Keys to BtoB Social Media Success
Social media is young and red-hot, but businesses, especially companies that sell complex products (software, hardware, insurance, etc.) struggle to get their arms around this exciting new capability. Precisely because it is so new – companies are continually trying to get their arms around it.

Why Sales needs Content Marketing and Marketing Automation
Salespeople often thing topics like content marketing and marketing automation mean nothing to them. They need to close deals. But in this article, Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) shares why it really does matter to sales.

12 Marketing-Takeways from the B2B Marketing Manifesto
One of our favorite content marketing firms is Velocity Partners in London, creators of a 42 page "rant" called the B2B Marketing Manifesto. Doug Kessler, an American living over there, recently participated in a webinar with Bob Apollo, Inflexion-Point Strategy Partners and John Sweeney of DemandGen in which he shared lessons learned. I'd like to share Doug's lessons with our fans.

2 Take-Aways from a MarketingSherpa Case Study
Centerbeam, a company that delivers technology infrastructure support for mid-sized businesses, was the subject of a case study by MarketingSherpa recently. You can read the case study at Lead Generation: How ignoring 16,896 companies helped improve Sales-Marketing alignment. We wish to share our thoughts on this case study with our fans.

The Importance of Trust – 4 Ways to Earn It
When you are in Sales or Marketing, you’ll need to earn the trust of your prospective customers. So whether you’re trying to do lead generation marketing or sales lead generation, you’ll need to build trust.

How to Get Linkedin Recommendations
Linkedin is the premier business social network and every business person needs a Linkedin profile – with a photo and recommendations. The photo is easy, but how do you go about getting recommendations? Most profiles have only 2 or 3.

Attention B2B Marketers : Embrace the Future (It ain’t Plastics, it’s Mobile)

In the classic movie, The Graduate, a young man named Benjamin (played by Dustin Hoffman), fresh out of college The Graduatewas approached by a business man, Mr. McGuire. This dialog took place: Mr. McGuire: “Benjamin, I want to say one word to you. Just one word.” Benjamin: “Yes, sir.” Mr. McGuire: “Are you listening?” Benjamin: “Yes, I am.” Mr. McGuire: “Plastics.” Benjamin: “Just how do you mean that, sir?”

2012 Revenue – Making It Happen vs. Hoping It Happens
The folks from CSO Insights did a webinar by this title recently. Here are some of their conclusions: Sales quotas keep going up – and faster than ever. We cannot count on an improving economy to save us Product advantages are no longer adequate

Search Engine Optimization is NOT B2B Demand Generation
Recently I spoke with a business owner who had hired a search engine optimization firm. That firm had done a fine job, and this owner thought his marketing was in good shape. What he failed to understand is this: There’s a world of difference between Search Engine Optimization and B2B Demand Generation.

The Made to Stick Success Model
The New York Times best-seller, Made to Stick – contain a model on sticky ideas. I share because is it a perfect model for content marketing professionals. Want to create compelling content? Ensure it adheres to these principles.

Your company is struggling to create quality sales leads. What do you do?
Let’s assume you’re a fairly decent golfer. You consistently shoot in the 90s, but you arecompetitive and you want to improve. What do you do?

The business process that no longer works
Companies used to use a very simple and straightforward business model to drive revenue. One small problem - it no longer works.

Surprise – powerful way to engage prospective buyers
You want to get better results from your lead nurturing and marketing campaigns. Have you considered the power of doing the unexpected?

Looking for Sales Leads \| Don't Put Everything into the Social Media Basket
While social media may be the prettiest girl at the ball, this study done by demandbase shows that she's not the best there. In fact, she's not even close.

Shifting Sales Environment Creating New Role For Enablement Solutions
This article, featuring our good friend, Jim Burns, CEO of Avitage, rightly points out that content is needed at every stage of the buying process, including after deal hand-off.

Content Marketing Expert Joe Pulizzi interviewed by Hubspot
Great video interview with the author of Get Content, Get Customers by the smart folks at Hubspot. Joe shares great advice on content marketing in this interview for B2B marketers.

Why you will never see an ad for Find New Customers
“We rely on fans to spread the word for us – not ads.” Jeff Ogden, President of Find New Customers

Pioneers, Migrants and Sellers – How Hiring Managers keep getting it wrong
“He just didn’t work out.” Hardly a day goes by that I don’t hear about a company’s hiring mistake. “He had great experience and industry knowledge, but he just didn’t work out.” Or at a social media company in NYC, a VP departs after just 90 days. Another one bites the dust. I hear this over and over and over.

Guest Post: Content Marketing: 7 Simple Steps to Get Started

We’re delighted to present this guest post by Jep Castelein, of LeadSloth ”Smart Ideas for Lazy Marketers.” Jep’s now with Marketo. Thanks for this great insight on content marketing, Jep. A top B2B demand generation expert once said to me. “Jeff, if you look at a company’s website and find no good customer-focused content, they are NOT doing lead nurturing.” Sound advice, I think. That’s how important content marketing really is. ____ Jep Castelein Contributing Blogger

Blog syndication: What's the Measurable Value?
Since this blog is highly syndicated and we were asked for the value of syndication, I asked that question of expert, Tom Pick of KC Associates, who happens to be a good friend of Find New Customers, as he is a top expert in blogging. I asked Tom to help me understand the real value of blog syndication. Here’s his thoughtful reply:

How to Prosper Despite a Bad Economy \| Insights from How to Find New Customers
Every day I hear how bad the economy is. The news is filled with layoffs, store closings,and more and more bad news. It’s all doom and gloom.

Strong characters are a foundation of B2B marketing
I interviewed Brian Kardon, the CMO of Eloqua. Very interesting discussion, but one thing is clear. A strong robust character is a key element of a strong B2B marketing foundation.

Trust and the Big Lie of Lead Generation
Last Friday, someone filled out this form to download content. It’s exactly the theme of this post. People lie.

Whistling past the graveyard \| Insights from the 2012 B2B Marketing Benchmark Report
If you ask a business executive how good his or her company is in B2B lead generation,almost all will say “We’re experts at it.” But a big of digging reveals the truth that belies this statement.

Aligning Sales and Marketing – Why It’s Not Working and What to Do About It
Each day I hear the drumbeat…Align sales and marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. At one of Find New Customers clients the marketing team complained about the lack of cooperation from sales.

3 Marketing Ideas from Kinaxis
What can you learn from the savviest marketing companies on Earth?

Are you looking for fish? Or are you looking to become a fisherman?
“Give a man a fish and feed him for a day. Teach him to fish and feed him for life.” Chinese Proverb

Quote from Social Marketing to the Business Customer
Marketers should be growing their budgets at the expense of sales departments From the new book by Paul Gillin, Social Marketing to the Business Customer

Content Marketing Principles and Practices
Jim Burns of Avitage is one of the top content marketing experts in the USA and I love how he thinks. He created a great blog article I wish to share with my readers too. To see Jim’s original article, go to Content Marketing: Principles and Practices.

16 Marketing Terms to Ban Today

My good friend, Paul Dunay, who writes the popular blog Buzz Marketing for Technologyonce told me that B2B marketers are in an “Arms Race around Content.” This means that companies are one-upping each other on content. One of the keys to great b2b lead generation content is to make it engaging for your reader. This means to use terms readers use – not terms your industry uses. But what words are the worst?

5 Prerequisites for Marketing Automation

o you just decided to buy marketing automation software to crank up sales leads, track the ROI of your campaigns, and prove just what exactly marketing has been doing to drive the bottom line. Wise choice. Whether you’re an SMB, a regional division of a large enterprise or a multi-national marketing organization, lots of vendors would be happy to sell you that license. But we’re here to say: “Wait a second. Before you buy marketing automation, there are a few things you need to do first to make sure it is a huge success.” Here are five things you ought to ensure you have in place before you even begin to roll out a new marketing automation software solution.

The 12 Beliefs of Good Bosses
12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses, which we share here.

Mad Marketing TV
This show, hosted by yours truly, went live last week. Click the link below to watch it.

My Review of the Book "Managing Content Marketing" by Robert Rose and Joe Pulizzi
"B2B marketers are in an arm's race around content. The winners will be those with the best content." Paul Dunay, Buzz Marketing for Technology.

5 Great Ideas for CEO’s in a Tough Economy
With the economy continuing to slump, business leaders are looking for fresh ideas to grow revenue. Here the President of Find New Customers shares five fresh ideass.

Why People Don’t Believe Advertising
3 out of 4 People don’t believe advertising \| Here’s why

The “God-Father of Content Marketing” on Mad Marketing TV
Joe Pulizzi, America’s foremost expert on Content Marketing is our guest on my next episode of Mad Marketing TV. The episode with Joe premiers on Thursday, December 8 at noon ET/9am PT.

Lies, Damned Lies, and Statistics
Unfortunately, some vendors stretch the truth by overstating facts. In this article, we share how one fast growing software company made some big claims, which are not backed by data.

4 Great “Cheat Sheets” on B2B demand generation from Find New Customers – no registration needed
"Cheat sheets" from Find New Customers are short and easy to digest information about B2B demand generation delivered in a graphical format. Free with no registration needed.

Your mother was right \"If you don\'t have anything nice to say, say nothing\"
When you are angry and upset, don't send that nasty note.

Overview of Find New Customers
Brief overview of the b2b demand generation consultancy, Find New Customers

Why Your Website Needs to Be Grand Central Station
n order to drive sales leads for your business, you need to turn your website into Grand Central Station.

The World’s Greatest Marketing Program?
Small companies have limited advertising budgets. They cannot buy newspaper ads, Pay per Click Ads and more without exhausting their limited funds. But we may have struck themother lode. Find New Customers appears on YouTube every week, all year long.

Adios Marketo. It was fun!
Marketo will always have a special place here at Find New Customers – they got us started. But like your first girlfriend, sometimes you have to say good-bye. We said good-bye to Marketo recently, and a strange thing happened. Business took off.

How to Create a Slick Narrated Slideshare Presentation
Slideshare is one of my favorite content marketing tools used in B2B demand generation, but one of my pet peeves is those who create beautiful but silent slides. Seems such a waste - like a mute super-model.

What’s the Real Key to Success? It’s Failure
The World’s Greatest Successes are the World’s Biggest Failures

You Say You Want to Start a (Grassroots Employee Recognition) Revolution?
Guest Blog post from Mike Byam, managing partner at Terryberry. We at Find New Customers appreciate Mike’s contribution.

Mad Marketing TV featuring Steve Gershik of 28Marketing
Mad Marketing TV is a weekly marketing show featuring top experts in B2B marketing.

Stop Selling, Start Serving
Choosing words that are 100% self focused are a big mistake.

Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
Here are the country's 50 top experts in sales lead management, aka demand generation, b2b marketing, lead generation, content marketing, etc.

2011 in Review for Mad Marketing TV
Mad Marketing TV – the show which delivers simple, pragmatic marketing information to overworked, under-staffed marketers everywhere and is sponsored by Act-On Software delivered several superb shows in 2011. Jeff Ogden of Find New Customers is the show host.

Jeff Ogden, Guest Host of Mad Marketing TV, to Interview Bestselling Author, Marketing Authority and Sometime Cowboy, Jeffrey Hayzlett During Special 2012 Kick-Off show
Mad Marketing TV – the weekly web–based marketing show, announces special 2012 kickoff show January 5th at 12:00 PM ET

Happy 6th Birthday, Fearless Competitor!
Six years ago today, we posted the very first article on this company blog. December 28, 2005. In fact, this blog started long before the B2B marketing company Find New Customers was founded in 2009.

Fearless Competitor is all-new and better than ever!
We wish to announce our new and radically redesigned blog. Fearless Competitor is entering 2012 poised and ready for battle! Find New Customers deserves a world-class blog.

Jeff Ogden named Winner of 2011 “50 Most Influential People in Sales Lead Management”
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts.

How to Use \"Rock Star\" status and a Service Mindset to win New Customers
Lessons learned from publishing and having an always be helping mindset.

Introducing You to Find New Customers
Perhaps you've never heard of the b2b demand generation company Find New Customers. So let's say "hello."

60% of the Sales Cycle is Over – BEFORE a buyer talks to your Salesperson
“On average (and with little variation among industries) customers will contact a Sales rep when they independently completed about 60% of the purchasing decision process.”

3 Reasons Mad Marketing TV is the best marketing show
Mad Marketing TV – the weekly marketing show hosted by Jeff Ogden of Find New Customers and sponsored by Act-On Software is the best marketing show out there today. We believe that sincerely.

The Power of Print – One to One Mail
Jefff Ogden, President of Find New Customers, had the pleasure of interviewing marketing guru, Jeffrey Hayzlett, for Mad Marketing TV and one of the things he preaches really struck a nerve with me. He covered this in Chapter 8 of his book, The Mirror Test – The Power of One. He’s talking about print.

7 Keys to B2B Social Media Success
Find New Customers releases a new "cheat sheet" on social media success

B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV
Mad Marketing TV - the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We're honored to have Brian on our show.

Educating B2B Marketers Every Week \| Mad Marketing TV
Mad Marketing TV – the most TV-like show in the industry, bring you top marketing experts every week. These top experts share important marketing advice every B2B marketer can take and use immediately.

Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
"You're not an expert when you say you are. You're an expert when others say you are." told to me by Ardath Albee of Marketing Interactions

Buyer Personas are the Foundation upon which Demand Generation is Built
Looking to improve revenue results? Then don’t blast out emails or buy PPC ads. Instead, invest in the foundation of great B2B marketing programs – Buyer Personas.

Bitch and complain - or pick up the phone?
An incident happened recently and I see a great lesson in it that I want to share with you. Bitch and complain - or pick up the phone?

How to Find New Customers – the classic white paper
How to Find New Customers - the white paper that makes demand generation simple remains a classic. Have you read it? If not, get it today.

The Future of Newspapers etc.is Digital
The pundits in media (movies, music and print) contend that people want to steal content. This post shows how they are wrong.

Social Media is NOT about Twitter, Facebook and Linkedin
Most people think about social media around the big three - Facebook, Linkedin and Twitter. But the author points out that the human need to connect is what it is really about.

Webinar: 5 Ways to Differentiate Your Company in a Highly Competitive Marketplace
With the growing popularity of content marketing, merely publishing is no longer enough. You need to find ways to break through and be heard.

Focus Expert Series on Demand Generation
Some time ago, the Fearless Competitor and President of the B2B demand generation and global marketing company Find New Customers hosted a round-table discussion with three top b2b lead generation experts. It was a very, very popular show, so we wish to share it with you today.

11 Questions to Help Evaluate Your Demand Generation Plan
Is Your Demand Generation Plan as good as it can be? Find out here. 11 questions to help you evaluate your demand generation plan.

Demand Generation Training \| $99 via email
Find New Customers is pleased to present our very low cost demand generation training course. Just $99 signs you up for a series of 18 weekly emails sharing key insights on lead generation.

Find New Customers Helps Businesses Keep SCORE to Improve Demand Generation
New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales

The SCORE Program from Find New Customers fixes the sales lead problem once and for all
New Demand Generation Program uses Innovative Methodology to Improve Qualified Lead Generation, Increase Conversion Rates and Make More Sales

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