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Do Book Trailers Sell Books?
There’s been a lot of discussion about book trailers on the ‘Net, and the question is: Do book trailers sell books? And what makes a good book trailer?

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Use Service To Open Doors To New Prospects
Kim Armstrong has a successful screen printing business. She focuses on large national firms that buy screen printing in big volumes. Her business has slowed considerably over the last 3 years and her biggest challenge has been getting targeted new prospects to see her. The company gets countless calls everyday from hopeful salespeople intent on selling their firm's screen printing services. While Kim is fun to talk to, does great work at reasonable prices and is very service-oriented, these benefits don't open as many doors as they used to.
Is There a Difference Between Training and Learning?
This free article by Derek Stockley defines the terms 'training' and 'learning'. The key differences are discussed and the implications for managers and team leaders are canvassed.
The Importance of Internal Branding to Support Exceptional Customer Service
Derek Stockley identifies the growing importance of internal branding. The brand informs prospective customers and customers of your value proposition and distinguishes you from your competitors. The brand should be consistent with what is delivered. It should be unique, memorable and distinctive.
The Philosophies of Work: A Conversation with Derek Sivers of CD Baby
Derek Sivers is a stud. I thought I’d share the conversation we had at SF MusicTech Summit. Dozens of topics covered include: - Testing asssumptions vs. cheating - PR and reaching out to unreachables - Micro-testing ideas and products: from The 4-Hour Workweek to Trent Reznor - Personal outsourcing for creatives - Filling the void and creating meaning outside of the inbox and office
Like a dream come true
That's the way Derek Sivers (founder of CDBaby) described his mission statement in building the company. "What could I build that would be a like a dream come true for independent musicians?"
You Gotta Make a Comeback
No matter how bad the pain is, if you're willing to make an effort -- and at times it may require a fierce effort -- you can come back bigger, better and stronger. Lance Armstrong overcame incredible odds to become a seven-time Tour de France (the most prestigious race in cycling) champion.
Win More Sales Using An Effective Sales Approach that Includes Small Steps and Giant Leaps
What is your sales approach? Is it effective meaning are you doing things right? Maybe the words of Astronaut Neil Armstrong when he was the first man to walk on the moon have far more meaning to you as a sales professional that you realize?
Mind set of an Entrepreneur should be?
Why would the mind set of entrepreneur is so important? Ask yourself, why is Derek Jeter of the New York Yankees is who he is to today? Why John Rockefeller is is who he is today? How about Dale Carnegie, Henry Ford? They all had something in common, they had the vision but more importantly, they had the mind set to accomplish what they wanted no matter what the cost or sacrifice they had to make.

Harnessing the Miracle of Determination
Lance Armstrong has defied his many obstacles to become one of the most influential men of our time. He used his losses to spur him on and he worked harder to outperform his competitors. After overcoming a long bout with cancer, he retrained and came back to win the Tour de France to become the second American in history to dominate this grueling 2,274 mile long international race. What makes him so special? Is he different than any one of us?

Five Reasons Agency Compensation Should Not Be Relationship Based
Don't get me wrong, measuring and managing a high quality relationship is important between agencies and marketers. But at the ANA Marketing Financial Management Conference last week in Phoenix, Arizona, there was a presentation by Sarah Armstrong on Value Based Agency Compensation.
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